How To Build Your Own Media List
One of the key components for getting PR is a Media List. After all, once you have your press release or story that you want to send to a reporter, how are you going to contact them? A media list is simply a list of reporters, their contact information and the name of the magazine, newspaper or website that they write for. A good media list is customized and researched so that each reporter or magazine covers the type of product or service that you offer. In turn, your product or service is appropriate to the readers of ...
PR Case Study: Getting Over Stage Fright
I was recently contacted by Janet Esposito, author of the new book Getting Over Stage Fright who said: "I wanted to share with you the great news of my first article for my book. It is a full page spread with a huge image of my book and my photo, along with a long text. It appeared in the feature section of the Litchfield County Times. Thanks so much Elena, for helping to inspire me to go after local media as a first step. I will continue to contact other newspapers and will look forward to more exposure!" I loved the title ...
How To Get Over The Comparison Trap
“How Does She Do It?” is a common question we wonder when success appears so effortless for others and we’re not getting the results we want. But, it’s when we look externally for validation and confirmation that our ideas have value that self-doubt can be triggered and we fall into the trap. So...I'd like to invite you to participate in the FREE How Does She Do It? Tele-series happening October 16th and 17th by registering here http://www.how09.com The simplest way to describe this series is this: It’s like Dove’s Campaign for Real Beauty but… for business. Dove placed the spotlight on “the comparison trap” ...
How to Get Testimonials for Your Business
As I was going through some blogs and websites for entrepreneurs and small businesses, the ones that had the most impact used testimonials on their site. Why? It gives me, who may be a new reader on their site, proof of how good their service or product is. It shows readers how much other people have tried and tested their product/service and how satisfied they were. So, to get a testimonial that will boost your business, here are some quick tips. Make it easy for them to say YES by guiding them on what you want highlighted in the ...
What Is PR and How Do You Get It
Interview with Marybeth Bond on Author PR and Oprah
It was so fun to chat with Marybeth Bond, the expert in women’s travel who has adventured her way through 70 countries! She is an award-winning author who has written 11 books including 50 Best Girlfriend Getaways in North America, and Gutsy Women. Marybeth is a nationally recognized travel expert and media personality, having been interviewed on... [Read more on PR]
Interview with Pam Slim and Getting PR for Authors
I first met Pamela Slim online when she covered our “monthly socks by mail” company in her Top 10 Christmas gifts back in 2006. We’ve since sold the company and I’ve continued to follow her fantastic blog, Escape From Cubicle Nation, which helps people in corporate jobs trying to make the leap to becoming an entrepreneur. Pam’s site is one... [Read more on PR]
Getting PR for Coaches
For my coaching community, listen to my interview with Emmy award winning TV reporter and news anchor Mark Joyella as he talks about his beat as the first Community Supported Journalist covering the field of professional coaching worldwide. At the Coaching Commons, Mark writes and reports on coaching, creates multimedia content and engages participants... [Read more on PR]
Entrepreneur.com's Lisa Druxman on Getting PR
Lisa Druxman is the Mompreneur columnist for Entrepreneur.com which covers any and all challenges relating to starting a business. She is also the founder of Stroller Strides, the largest fitness program for new moms in the US as well as being the author of LEAN Mommy. Listen to Lisa as she discusses how her business has grown by “putting more effort... [Read more on PR]
What is the Difference Between PR and Advertising
I had a meeting recently with a fairly savvy entrepreneur on ‘how to do PR’ and during the conversation I realized that they had no idea what PR was all about. You cannot ‘buy’ PR in a newspaper or magazine. You cannot have the reporter say exactly what you want them to say. That is advertising. Both PR and advertising are important... [Read more on PR]
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