By now there is no doubting the power of Facebook. With over 800 million users and over 50% of those users logging onto Facebook on any given day, it is absolutely necessary for you to have a presence on this social network if you own a business. A Facebook Fan Page is, to simply put it, your business’ website in Facebook form.
There are tons of ways to customize your page to fit your needs (there is a Facebook App for nearly everything), contain all your business information, and target your ideal customer.
Of course, the real challenge will be in trying to get even just 1% of those 800 million possible customers to come across your Facebook page and “Like” you. Once they’ve liked you, you will have a better chance of gaining their interest in your business as your updates will regularly show up on their newsfeed, you’ll be able to message them when you launch new products, engage with them better, and so forth.
Whether you’ve just created your page or you’re stuck on how to get more likes and attract more clients, I’ve compiled a list of 14 ways you can get “Liked” on Facebook:
1. Status tagging
Use the status-tagging feature (putting an @ sign then typing the page or person you want to tag) and tag people you already know in relevant comments and updates on your page. Not only will this be helpful to people in your network, but it could lead people in THEIR network directly to your fan page when they see the tag on their newsfeeds.
2. Your e-mail signature
Add a link to your page in your e-mail signature along with a short sentence like “Love our products? Like us Here!”
3. Connect to your other social network
You can connect your status updates to Twitter and LinkedIn, which will help lead your followers from these networks to your page. As an example, see
4. Your company newsletter
Next time you send out your newsletter, consider adding a link or a widget asking your readers to Like your page.
5. A Fans only contest
While there are certain rules you must abide by to run a contest on Facebook, you can make it so that someone must first Like your page in order to view the contest description, rules, prizes, etc.
6. QR codes IRL
Create a QR code that will take people directly to your Facebook page when they scan it using their smartphones. You can place the code at your reception desk, back of your business card, on a coffee mug…the possibilities are endless!
7. Like box on your website
You can embed a Like box right on your homepage to capture your website visitors.
8. Exclusive Fans only content
Just like with contests, you can entice people to Like your page by offering them exclusive content…once they hit that button of course.
9. Use the Like button in your blog posts
If you have a blog, make sure to add the ability to Like your post. An update will show up on their wall, which can increase the number of eyeballs going to your fan page.
10. Take LOTS of pictures at events
Upload pictures from an event you hosted or attended and tag as many people as you can. Invite people you met to tag themselves on your page. Chances are they may end up Liking you in the process.
11. Turn to your networking groups- online and offline
Reach out to your networking groups and see if they would like to support your fan page. Be sure to return the favor if they have a page as well.
12. Take advantage of video
If you regularly create videos and upload them online, add a watermark with your fan page URL (here’s a site that teaches you how to do this using Windows Movie Maker). Mention in your video, watermark and/or video description that they can leave comments on your page for you as well if they have any questions or feedback.
13. Create content that matters
This goes without saying, but it’s worth mentioning again as a reminder. Good content is king when it comes to getting fans and keeping them interested in your brand.
14. Now, it’s your turn
I know I said I’d give 14, but I’d really love to learn what tips you have for getting Liked on Facebook! What have you tried that worked (or didn’t work)? What kind of results did you see? Leave a comment below or send me a message through Twitter or Facebook!
Photo Credit: Fusible
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.
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