Do your new year’s resolutions include implementing a social media policy for your organisation?
To get started, read 10 Elements of A Social Media Policy for Your Company.
Still not sure what to cover? Here are a few questions to consider:
Account and Contact Ownership and Content
1. Who owns your company’s social media accounts and connections?
2. Where are account passwords stored and what email addresses are used?
3. How about employees’ LinkedIn connections – do they constitute a company’s sales list or proprietary information?
4. Are your employees required to have a LinkedIn or other social media account and with what content?
5. Have you discussed social media account ownership with your employees?
6. Are employees allowed to add work-related contacts to their own personal social media accounts?
7. Are employees permitted or encouraged to list their employer on social media profiles?
8. Are employees required to interact with company content on social media?
9. What about independent contractors and temporary workers?
10. When employment is terminated, either voluntarily or involuntarily, are former employees required to update their employer details?
11. Do your employment contracts or handbooks permit employees to access social media sites during work?
12. Can personal email or social sites be accessed on company-owned computers or devices? What about employees’ own devices (“bring your own device (BYOD)”)?
13. Do you know if your social media policy is legally enforceable or contravenes labor or privacy laws?
Brand Protection / Company Proprietary Information
14. Do employees understand what company information may not be shared on social media?
15. Is a clear plan in place for responding to negative commentary on social media?
16. How does your company plan to deal with employees discussing the workplace on social media?
17. Finally, would you have answered any of these questions differently six months, a year or two years ago?
You may already know the answers to these questions for your business. A social media policy will ensure that your company’s position on these issues is understood and implemented by your employees, contractors, clients and stakeholders. It should also allow for ongoing updates, as technology evolves.
Explicit social media guidelines foster a supportive culture that protects and empowers employees and others, while safeguarding the valuable company asset that is your social media presence.
Your social media policy may not cover everything, but having one in place, understood and acknowledged by all relevant personnel, can strengthen your position in a legal dispute.
Have you considered implementing a social media policy for your organisation? Is there anything else you would include? Do let us know in the comments below.
Karen Henry is a digital marketing advisor, practitioner and educator who has recently relocated from Ireland to California.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she's also using for her own bling flip flop company.
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