This article is a guest post from Mickie Kennedy, founder and president of ereleasesPR
If running a business is tough, trying to find funding and spread the word about your nonprofit can be even more of a challenge. Of course, we know with the right public relations any business can succeed, and this naturally includes the non-profit sector. Here are five ways PR can help spread the word for nonprofits.
1. Expand Message
Letting the public know about the organization is one of the biggest challenges nonprofits face. A good public relations campaign has the potential to expand the organization’s reach and find resources they never knew existed.
Whether it’s an organization to fight heart disease or a group that cleans up local parks, public knowledge of the company can be expanded by some simple public relations campaigns. This alone can make or break a nonprofit.
2. Increase Funding
Another major challenge is finding funds for the organization. We’ve all seen the commercials begging for money for poor people in Africa. We usually turn the channel; not because we’re jerks or apathetic, but because we’ve seen them a thousand times! There doesn’t seem to be any different approach aside from trying to make us feel bad.
Striking up a PR campaign can change the approach nonprofits try and solicit money. Instead of the old commercial or telethon routes, public relations can use social media and other resources at their disposal to send out a new, fresh message.
3. Create a Community
Using social media, it’s very easy to create a community around the cause behind the nonprofit. Facebook communities, for example, can be very loyal towards the things they love, so building such a community can insure continuous interest in your cause.
Spreading the word around Twitter can also be incredibly effective through the use of hashtags. Much like a Facebook community, if you give people something to rally around (and a reason to), they will take it up and make it their own. All you have to do is create the spark.
4. Spawn New Organizations
The success of one nonprofit might expand the sector as a whole. If one AIDS nonprofit does very well, others might take up the fight as well. It’s often said that two heads are better than one, so imagine if there were hundreds of heads fighting AIDS. A good PR campaign can set the ball rolling and expand the whole industry.
5. Save Lives
In the most extreme of cases, creating opportunities for the nonprofit sector can literally save lives. Revolutionizing the nonprofit sector has the potential to expand the funds and reach of the organizations. Considering the great work nonprofits do, it stands to reason that helping them with their success will save lives across the world.
Are you a PR pro interested in the nonprofit field? Find out which organizations are around you and give them a call today. You might start a brand new career and make the world a better place!
Do you take on nonprofit clients? Let us know in the comments below.
By Mickie Kennedy, founder and presidnent of eReleases the online leader in affordable PR distribution since 1998. Download the free whitepaper LinkedIn for Business, a must-read for the well-networked PR professional.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she's also using for her own bling flip flop company.
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