50 Things Getting Publicity Can Do For You

If you’re on the fence or wondering “why bother?” getting publicity, I’ve put together a list of 50 wonderful things publicity can do for you.

Enjoy!

1. Publicity establishes you as an expert in your field
2. You create a strong brand – the first person people think of in your industry
3. Potential clients are “pre-sold” when they call you
4. Those on the fence about working with you, now buy
5. Clients pay for your consulting –at higher prices than before  
6. Clients work with you for longer periods because of your credibility
7. Prospects come to your website or store ready to buy your book or product
8. People recommend you to their friends, family, followers and fans
9. Publicity can be free while advertising can be expensive
10. A media article gives more credibility than a paid ad
11. Other media read the articles and call you instead of you calling them
12. More prestigious magazines and larger newspapers start to cover you
13. Bigger TV and radio shows want to feature you
14. You’re offered a column in a magazine or paper for your expertise
15. You’re offered a TV or radio show
16. You attract more people wanting to do joint ventures with you
17. You attract a higher level of partners wanting to work with you
18. More partners want to promote your services or carry your products
19. Partners and vendors offer you discounts so they can work with you
20. You attract investors to your company
21. You attract better staff wanting to work for you
22. You’re invited to speak at seminars, conferences and workshops
23. You can charge for your speaking engagements and charge higher rates
24. You establish yourself apart your competitors who don’t get publicity
25. You’re elevated in status among your peers
26. Other experts and influential people previously out of your reach are more accessible
27. You generate new ideas or products because of the media interview or article
28. Your staff is proud to represent you and stay with you longer
29. You create a momentum for your business and new markets open up for you
30. You drive traffic to your site from new sources
31. New traffic helps your SEO improve and you come up higher in rankings
32. Prospects you contact recognize your name (“I saw the article in…”)
33. You can use “As seen in Entrepreneur Magazine” on your marketing materials
34. You can launch a new service or product on a small budget
35. People want to pay for a licence, rights or a franchise for what you have
36. You become famous and get offered a book deal
37. You’re more motivated and more confident about your offering
38. You become more knowledgeable and have more conviction about what you do
39. You receive awards or are included in “Best of” or “Top 5” – type lists
40. An increase in self esteem affects other areas of your life
41. People teach your ideas to others, establishing a ripple effect attributed to you
42. More people pay attention to your message
43. Clients pay more attention to your advice – and act on it
44. You save people from making big mistakes
45. You inspire others to achieve great things
46. You change people’s lives
47. You have fun knowing this is your passion and you are making a difference
48. Your spouse, children, parents and loved ones are proud of you
49. You attract a buyer for your company
50. You leave a legacy

What do you think of this list?   Can you think of any more to add?

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Elena Verlee is a serial entrepreneur, certified professional coach and PR professional.

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