About

Elena Verlee is a passionate publicist with two decades of brand building experience.

Elena is founder of a successful PR agency called Cross Border Communications that works with high-growth and technology companies to promote them in the US, Canada and the UK. Elena’s goal with publishing this blog and do-it yourself site, PR In Your Pajamas, is to help micro entrepreneurs and smaller businesses who can’t afford a publicist, to get heard, get known and get talked about so they can change the world.

Elena is also an entrepreneur who has built a seven figure business and has sold two businesses for six-figures. Most recently in 2007, Elena and her husband launched a quirky online business (selling men’s socks of all things) and using only PR in her marketing tool box, generated huge media attention to garner thousands of dollars in sales, achieve profitability in the first quarter and attract a buyer for the company for six-figures – in just nine months.

Elena has worked with a range of clients from start-ups, to billion dollar technology companies to help them achieve publicity in countless media outlets.

In 2010, Elena was named in Forbes as one of “20 Women for Entrepreneurs to Follow on Twitter”, in All Facebook as one of “10 Facebook Pages Every PR Professional Should Follow” and this blog was honored by PR Web as one of “25 Essential PR Blogs You Should Be Reading” and syndicated by the Visa Business Network to their 100,000 members.  In 2011, Elena was included in “35 Female Visionaries You Need To Know” by The Rise To The Top.

Elena knows how to do PR. And her do it yourself  clients have proven over and over again that getting publicity will have amazing impact on your business credibility, and ability to attract not just customers, but also key employees, investors and partners.

For more about Elena and to connect on social networking sites, click here.