About

Elena Verlee is an entrepreneur who has built a seven figure business and has sold two businesses for six-figures.

Most recently in 2007, Elena and her husband launched a quirky online business (selling men’s socks of all things) and using only PR in her marketing tool box, generated huge media attention to garner thousands of dollars in sales, achieve profitability in the first quarter and attract a buyer for the company for six-figures – in just nine months.

As a passionate publicist, Elena has worked with a range of clients from moms, coaches, authors and start-ups, to billion dollar technology companies to help them achieve publicity in countless media outlets. An entrepreneur herself, Elena has been named in Forbes.com as one of “20 Women for Entrepreneurs to Follow on Twitter” and has been called “clearly a brand building bad-ass” by the editor-in-chief of Entrepreneur Magazine. She is also a columnist for Working Mom Magazine and is frequently interviewed on various topics regarding publicity, social media, goal setting, time management and building a business without sacrificing a personal life.

Elena is founder of a successful virtual agency called Cross Border Communications that works with high-growth companies to promote them in the US, Canada and the UK. Elena’s goal with publishing this blog and do-it-yourself site (PR in Your Pajamas), is to help entrepreneurs who can’t afford a publicist get heard, get known and get talked about so they can change the world.

Elena knows how to do PR. She has proven over and over again with her clients that getting publicity will have amazing impact on your business credibility, and ability to attract not just customers, but also key employees, investors and partners.

For more about Elena and to connect on social networking sites, click here.