Strong Focus and Advocacy Towards Women’s Business
Our #FollowFriday-worthy recommendation this week is Adriana Gardella, a blogger for the New York Times on women and entrepreneurship, She Owns It (You’re the Boss) section. Last year, “She Owns It” was introduced to highlight the challenges and successes of entrepreneurial women in many different stages in their own businesses.
“She Owns It” is special, because Adriana’s main goal is to focus on sources of information, inspiration and networking opportunities for women who run their own companies. She wants to help women reach their business goals, whether it means getting financing, earning a spot for one’s consumer product on the shelves of major retailers, being boss and even discussing the woes of an employer.
Adriana has been a senior editor for Fortune Small Business, a contributing editor for Success magazine, and a columnist covering management and career issues for CBS Interactive.
She began her career as a lawyer, and has provided news and legal commentary on CNN and MSNBC. You can’t find a better advocate for women who have always struggled for equality in the business arena.
Adriana strives to provide a forum in whichbusiness owners can connect with each other. She’s always open connecting and is always engaging with women entrepreneurs to develop stories that will be most important to her focused readers.
Get to Know Adriana Gardella
We recently connected with Adriana and asked her to fill in the blanks. While she was able to share her thoughts on most of them, the first one seemed to leave her speechless:
Laughs at: ….?
Hopes: to one day figure out window treatments
Thinks: too much
Reveals: as little as possible online
Dream Coffee Date: it’s all about the coffee
Is Inspired By: some of the people I’ve written about, from Rwandan entrepreneurs to WWII veterans.
Follow Adriana on Twitter
NY Times You’re The Boss (She Owns It)
Liz Estrella-Basilio is Elena Verlee’s San Francisco partner at Cross Border Communications. Together they work with start-up to multi-million dollar technology companies who want to get their story heard in traditional, digital and social media.
She recently revived her Twitter account and will be out on the prowl to find those who are truly #FollowFriday-worthy on Twitter. Follow her at @lizestrellab.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she's also using for her own bling flip flop company.
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