When it comes to marketing on Facebook, few people know more than Andrea Vahl, co-author of “Facebook Marketing All-in-One for Dummies.”
Below, Andrea shares her top tips for running a successful Facebook ad campaign:
No time to watch? Here’s the video transcript:
Elena: Andrea, we would like to find out more about Facebook ads.
Andrea: There’s a lot of different vehicles for Facebook advertising and it can be confusing for small business owners. For example, where do you spend your money? Do you do a promoted post, do you do a sponsored story? Do you try and get people to your page? To your website? Where do you send them and what vehicle do you use?
My favorite types of ways to use Facebook ads are really within Facebook. You get cheaper clicks when you send people within Facebook. So I like the idea of either bringing them to your page so that they like your page, or sending them to like some sort of opt-in that’s on your page as well. So you’re also trying to give them something for free that you have available on one of your tabs on your Facebook page and then you get the email and the “like,” which is double bonus.
Elena: Double whammy
Andrea: A double whammy. [Facebook ads] can range in price usually. Some are between 50 cents to a dollar per click. That is normal if you’re optimizing and really have a good topic. Sometimes you can get cheaper clicks. It just depends on how you’re targeting also.
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Many marketers like Facebook advertising, because you can reach a highly targeted audience, it’s usually cheaper than Google ads and other PPC platforms, and Facebook users are highly engaged to begin with.
Do you use Facebook ads? If so, what lessons have you learned for getting cheaper clicks and better results? Share them in the comments below.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.
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