Today we have a guest post about a topic we haven’t talked about before: PR surveys. Do you do PR surveys? Let us know your thoughts in the comments after this post.
What is a PR Survey?
What constitutes a PR Survey is not universal. For some people, any survey which collects data which is then used for PR purposes is a PR survey. It could, for example, include a survey to explore key audience messages, or to support the promotion of a brand, or create new content, including an ebook or info graphic. But for most people, a PR Survey is a poll. It could be a flash poll (designed to pick up on a very current story in the news) or a survey to set the agenda with new insights.
Flash polls and the idea of “newsjacking” merits posts in their own right. But here are 10 tips to help create an effective poll. Read More→