Here’s a guest post on a topic we’ve never talked about in this blog before: your welcome emails! Who knew they were so important? ~ Elena Verlee
86% more readers would open this article’s title…
…if it were in a welcome email.
Everybody loves a big warm welcome, whether in real life or on the Internet. This also applies to every new subscriber you gain. Unfortunately, mailing lists have gotten a bit of a bad rep lately, with subscribers feeling like they’re not treated as people but just numbers. I feel the same way sometimes.
As a result, I have decided to put an end to making your subscribers feel like just another number. This article will show you how your welcome email can help decrease your unsubscribes and increase sales.
Did you know welcome emails perform 86% better than newsletters?
Well it’s true!
On average, around 50% of your subscribers will open your welcome email, making it 86% more effective than your regular newsletter. Not only do they have four times the open rate, but welcome emails also have 5 times the click through rate!
Instead of having a generic “Thanks for signing up” reply, you strike while the iron’s hot.
But what to write? Read More→