Travel has always been a big part of my life. It honors my values of adventure, challenge, connection with different cultures and fun. It began in my 20’s with a backpacking adventure, and even now with a family, we rent out our place and go somewhere for several months at a time.

In a matter of weeks, I can find a tenant, enroll clients and associates into my new schedule and have our support network of friends and family look after things such as pets, plants and paintings. We leave with nothing planned except the first few days’ accommodations, and technology has allowed my work to continue from Europe, Asia and even the most remote places in Africa.

I let everyone know what I am doing, what I want and need and somehow

things just seem to fall into place.

We all have days when everything seems to go right. Having a parking spot open up exactly where we need it, finding the exact house we want, money becomes available for a trip we want to take or a project we want to start. Sometimes people we’ve been trying to reach suddenly call or appear and we can wrap up our business with them quickly and efficiently. Everything is in sync.

These days, over and over again, as soon as I’ve become clear on what it is that I want, the circumstances I need to get it become available to me almost effortlessly. I find that synchronicity operates in many areas of my life – I just have to slow down and pay attention to the messages and possibilities. And then I ask for what I want, with no shame and no guilt.

This is not to say that everything is a piece of cake. But if you like the idea of synchronicity, then make a formal declaration to yourself about what you want. Identify your goal and ask yourself these questions:

• What is one step I can take to get there?
• Who can help me with that first step?
• Who do I need to be to achieve what I want?

The next step is to simply let others know about it. It might take a day, a month or a year to get it, but put your intention out there and the results might just amaze you.

When you know what you want, and want it badly enough, you’ll find a way to get it. – Jim Rohn

What steps are you taking to achieve what you want in your life?

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I admit, probably 90% of my followers and those I am following are women…and I also follow some really HOT male entrepreneurs on Twitter.

By hot I mean:

- They have an awesome business I admire and am learning from
- They are genuinely interested in and engage with their community
- Some have a wicked sense of humor
- Some have gone out of their way to help me out
- And some of them, are just plain hot (You know who you are!)

Here are 20 Men who appear in my Twitter stream and why I *heart* them:

• @guykawasaki is a Silicon Valley venture capitalist, kick-ass entrepreneur and marketer who helped me out by adding my blog last year to Alltop.com when I only had ohhh, maybe 4 posts?  That immediately brought credibility and landed me a consulting contract. Guy, I owe you a nice lunch next time you’re in town! Oh, and I’ve spoken on the same ‘stage’ as Guy.  In our Pajamas.

• @problogger Darren Rowse helps bloggers improve their blogging and explore ways to earn an income at the same time by writing about topics that they love.  I’m no pro blogger by any means, so I just got his “31 Days to a Better Blog” workbook and am looking forward to digging in.

• @petershankman is the founder of HARO which in less than 2 years has revolutionized how journalists connect with their sources. I’ve had a few entrepreneurs thank me for getting their first stories in the media after referring them to the site.  Nice biz model too – Shankman says HARO made $1.4 million in revenue in 15 months.

• @markheartofbiz speaking of money, Mark Silver answers the question: “can you really make a profit while making a difference?” I met Mark in person earlier this year and promptly purchased his program which has illuminated so many aspects of my relationship with money. A must for every business owner!

• @charliegilkey helps overwhelmed creative entrepreneurs be more productive. I know I desperately need a coaching session from Charlie with all the yummy things I have planned, but in the meantime, I’ve used his awesome free planners to stay on track with my vision.

• @cameronherold is your backpocket COO who’s grown a company from $2M to $150M and placed 5000 media hits for them in just a few years. Now he coaches CEOs how to do it for their own high-growth companies. Hangs out mostly at the Vancouver Lawn and Tennis Club…and trying to get me, and everyone else, to Burning Man.

• @therisetothetop if I can just tap into some of David Siteman Garland’s seemingly unlimited energy, I’d be set! David interviews the most interesting entrepreneurs on his ABC-TV show and web show and he is definitely the #1 non-boring resource for entrepreneurs. After placing several “non-clients” on his show just because I wanted to help…David finally asked ME to be on his show! (bwahahaha…my *evil* strategy worked!)

• @lewishowes my buddy and favorite LinkedIn expert who helped me get to the top of LinkedIn searches for people in public relations.  He’s passionate about living the dream and a pretty good salsa dancer from what I hear, but I don’t think he’s posted a video…yet.

• @seanmalarkey Lewis’s partner in the “side hustle” of marketing through webinars, Sean is an undisputed Twitter expert and from what I see on his Facebook, a great dad too.

• @clementyeung specializes in helping some of the best internet marketers out there improve traffic and conversion for their sites. Not only that, he’s into body building and if you’re lucky, you may catch a photo or two of his biceps.

• @chrisbrogan if you have any hope of understanding social media, you’ve got to follow the author of Trust Agents. I’m guilty of many blunders myself and I often see Chris point them out, without necessarily pointing a finger at anyone.  Gracefully done.

• @copyblogger offers the best copywriting tips for marketing online. If you want to blog for business and attract raving fans, this blog is the grand-daddy role model.  I’m honored to be on VisaBusinessNetwork.com’s blogroll alongside Brian Clark.

• @standupkid Mark Joyella is a 5-Time Emmy Award winning TV reporter, print journalist and new dad who was kind enough to participate in my “Ask the Journalists” teleseminar.  At one point he called some PR people “flacks” but I’m sure he didn’t mean me

• @unmarketing Scott Stratten says to stop marketing and start engaging.  And he means it dammit! Also known as the king of the rants.  Hilarious, unless of course, the rant is about you.  His bark is worse than his bite though, I think he’s a softie at heart.

• @loubortone now that I’m getting into video, Lou’s the guy with all the tips, tricks and video tweets.  As a self-described cynical, hard-edged, jaded guy from Boston, when I read his post on “OMG, I’ve become one of them! I’m a heart-based entrepreneur!” I wanted to give him a hug.  Maybe I’ll send him a video hug.

• @gapingvoid Hugh MacCleod is a professional cartoonist and I’ve subscribed to his daily cartoons featuring thoughts on life and business.  It’s like my daily 30 second coaching – inspirational, sometimes funny, sometimes biting and always thoughtful. If you’re lucky enough, he makes personalized business cards too.

• @tferriss who doesn’t want to have the Tim Ferriss system for a 4-Hour Workweek? I read this book a couple of years ago, tell everyone at dinner parties about it, and am working my way through the process. Right now I’d be super happy with a 4-hour Work Day.

• @rockyourday Dave Navarro has earned his name of The Launch Coach for the simple reason that yes, he rocks. I’ve purchased his membership program and there is so much valuable content there for anyone wanting to launch products and sell to more buyers every month.

• @danschawbel author of Me 2.0 and personal branding expert. Since I’m always starting new things, and getting my brands convoluted in the process (that’s the problem when you have the Shiny Object Syndrome) Dan provides a good reality check with his advice.

• @boxofcrayons Michael Bungay-Stanier is one of the most creative coaches out there.  I’ve got both his books and if you ever need some inspiration, watch his cool movies like my favorite: 8 Irresistible Principles of Fun.

So there you have it.  If you’re a complete newbie to Twitter you now have 20 amazing women entrepreneurs (Twitter list) and 20 men entrepreneurs (Twitter list) to love.

What about you, which men and women do you love to follow and recommend?

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Last week, Steve Jobs and Apple launched the new and eagerly anticipated iPad. Over the years I have admired Apple for their branding, product launches and product innovation.

This post is a more personal glimpse at a much-respected and innovative thinker. I thought I’d share with you a speech by Steve Jobs where he shares three very powerful stories. It never fails to inspire me.

Steve Jobs’ 2005 Stanford Commencement Address

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.

It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky ­ I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation – the Macintosh – a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me ­ I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

My third story is about death.

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything ­ all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.

This was the closest I’ve been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.

Steve Jobs, CEO ­ Apple Computer

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When we had our men’s socks company (which due to a ton of media coverage, attracted a buyer less than a year after we started it), one of the things we struggled with was, “how on earth do we show photos of boring men’s socks?”

The whole point of the company was to sell something mundane that people forgot to buy or replace, but do it in a clever way (socks by mail subscription) so people never had to think about buying socks again. What kind of fun things would they do?

I suppose this is a branding exercise as well, but we had to make sure we had photos that would communicate this tongue-in-cheek message. We did that by having photos showing what men would do where we could feature our socks in the photo – from sitting in a cool sports car and sipping wine on the couch, to more ‘risque’ shots like half-naked men getting dressed and even, a man and a woman in bed, underneath the blankets –him with socks, her without.

The point of this story is, we got a lot of press without having to send out our product.  Some media would just run the story and use our photos. This saved us money.

It also saved us time, because the process of having to send out the product, confirm if the editor received it and waited for them to use it could take weeks. There were times they ran our story within a few days of receiving our media pitch.

In fact, if you’re a small business, you don’t want to be mailing out your products willy-nilly.  Get your target reporter interested first, and then ask if they want to have a sample.  Don’t waste your money unless it will help sell the story.

Most often, reporters will just ask for a few product shots.  Make sure they are good ones and illustrate your brand identity.  If possible and appropriate, have shots where your logo is clearly visible.

At the very least, have on hand professionally shot photos of your product, yourself and partners if you have them.  You can have headshots of course, but try and come up with creative ways to have yourself in the photo, while also illustrating your service or product.

Although you can take your own photos with a digital camera, this may be the time to splurge on a professional photographer with a creative eye.

And remember, don’t email photos, especially high resolution ones, unless you’re asked!  Send low resolution ones first and let them pick what they want. You don’t want to clog someone’s in-box.

How have you used photos successfully in your PR efforts?

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1. Make it easy for them to say YES by guiding them on what you want highlighted in the testimonial. Most people don’t like to write so ask just 3 – 5 questions on how did your product work for them? How were you to work with? What did they like? What could you do better (this is also great research for you in terms of product development) – ask whatever question will serve your needs best. From the answers, craft a testimonial and ask them to approve it.
2. Ask how they want to give the testimonial. Prepare your questions and send them through email for people who want to write it out, or ask permission to have a quick phone call for those customers who don’t want to write things out. Make it short and sweet.
3. Freebies are always good. If your customers already love your product or service, it helps to show gratitude and it also makes them remember you and your company.
4. Ask your friends and supporters. If you’re just launching, they will be more than happy to try your company out and share their experiences not only through their testimonial but maybe also by word-of-mouth.

In my experience, people are more than willing to help each other out. You just have to ask, and make it easy. The results may often surprise you.

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“I wanted to share with you the great news of my first article for my book. It is a full page spread with a huge image of my book and my photo, along with a long text. It appeared in the feature section of the Litchfield County Times. Thanks so much Elena, for helping to inspire me to go after local media as a first step. I will continue to contact other newspapers and will look forward to more exposure!”

I loved the title of her book as it is what many business owners go through in their own PR efforts – Stage Fright!

We’re often afraid to get started in doing our own PR because of fear of rejection, overwhelm with how to start in the first place and general apprehension of doing something new.

In the meantime, we keep looking over at the competition who IS getting media coverage and wondering when it will be our turn to shine in the spotlight.

How did Janet do it?

“I didn’t even have to write a pitch letter for this one,” she says.  “My assistant had called for information on who to contact at this paper and the editor found out about my book from that call and was immediately interested and a reporter was sent out the following week.”

Could it really be that easy?

Yes, it can be.  Your local media’s mandate – newspaper, TV and radio stations – is to cover local businesses such as yours.  They are looking for you, they are looking for fresh ideas and new personalities and would prefer to cover YOUR business over one that is not in their geographic scope.  If you just look around you will find endless possibilities to get media coverage.

So, take a page from Janet’s story, and get over your stage fright.

If you’d like to see the great write up Janet got in her local paper, check it out here.

As always, I look forward to your comments and your experiences – how have you worked with your local media to get publicity?

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So…I’d like to invite you to participate in the FREE How Does She Do It? Tele-series happening October 16th and 17th by registering here http://www.how09.com

The simplest way to describe this series is this:

It’s like Dove’s Campaign for Real Beauty but… for business.

Dove placed the spotlight on “the comparison trap” as it relates to body image and self-esteem issues that result from beauty stereotypes.

This thought-provoking interview series exposes the comparison trap as it relates to “success” stereotypes and draws attention to how our knee-jerk reaction to compare ourselves to others or to “model success” the wrong way sabotages authenticity and confidence.

The series also reveals the top five challenges that women in business online commonly face and directs the how does she do it question to these relevant topics with the intention of protecting your authenticity.

So, are you ready to join us in drawing a line in the sand?

Are you ready to break free from the cookie-cutter/copycat approach to modeling success so you can create success your way, authentically and with confidence?

I’m proud to be one of 16 successful women who are speaking up to reveal our own experiences with comparison. Our goal is to provide valuable insight, share lessons learned and inspire you to take YOUR next steps all from a caring and supportive approach that protects your authenticity.

The event is sponsored by IAWBO, the International Association of Women in Business Online and your free registration also includes a starter membership as well as contest prizes to be won!

Again, the tele-series starts October 16th at 9:00 am CST and you can listen to the interviews FREE when you register at http://www.how09.com

I’d love to get the conversation started – are you in a comparison trap? How do YOU handle it?

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Marybeth is a nationally recognized travel expert and media personality, having been interviewed on over 150 TV stations, and 250 radio stations including CBS News, CNN, ABC, NBC, National Public Radio and National Geographic Weekend.

With her book Gutsy Women, Marybeth was a featured guest on the Oprah Winfrey Show and she shares with us her journey towards getting booked on the show, which took her several years of creative persistence!

Marybeth shares lots of golden nuggets in this interview, including how to take No as an answer (it just means not yet!), how to use your website as your business card, creating multiple streams of income, using soundbytes in interviews and how women can help each other to build business relationships.

Checkout her information-packed website at www.gutsytraveler.com and listen to our interview here

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Pam’s site is one of the top career and marketing blogs on the web, and she has now published a book of the same name.  I also love that Pam is certified as a master coach with “the best-known life coach in America,” Oprah Magazine columnist Martha Beck!

Having been covered by the New York Times, CNN, Business Week and Wall Street Journal just to name a few big hitters, I asked Pam how she started out getting PR.

“I helped behind the scenes and provided sources for stories even where I wasn’t quoted,” says Pam.  “Journalists need us as much as we need them, they’re constantly looking for good angles for stories and they need sources.  I make it a priority when a journalist contacts me to get back to them because I know they are working on a short deadline.”  The lesson here? Work in partnership and collaboration with a journalist way before you need them!

Pam has a great press page for you to look at. She makes it easy for reporters to contact her and write about her by offering clear and organized information, a compelling bio and a list of story angles and interview questions for a reporter to ask her.

Listen to my interview with Pam Slim and how getting PR has helped her as a blogger, author and coach:

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In our interview, Mark shares the types of articles he writes to address common concerns of coaches (such as how to build and grow your coaching business, debates on whether coaching should be regulated, top 10 coaching books) and we have a fun discussion about Twitter and whether it’s an appropriate coaching tool.

Mark suggests that coaches – or anyone trying to get PR – should first get a really good sense of how a reporter is already telling a story about your topic. Coming to the Coaching Commons website allows coaches to see what’s newsworthy around the world and tailor that story pitch to use in your own local or national PR efforts.  It’s a great tip for coaches on how to do your own media pitches without re-inventing the wheel!

Mark can also be found on Twitter as @coachreporter and suggests PR newbies join the Monday evening live discussion between journalists and PR on Twitter by following the hashtag #journchat.

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