Happy Birthday, IAWBO!

Gina Bell’s International Association of Women in Business Online (IAWBO) has turned one year old, and she’s giving away gifts!

Up for grabs is a Virtual Gift Bag for Women Entrepreneurs with over $1,300 worth of goodies — but you can get them all free right here:

http://www.PRinYourPajamas.com/giftbag

5 Signs You’re Being A Twit on Twitter

Are you a twit on Twitter?

What’s a “twit” anyway?

One definition of a twit is:

“a foolishly annoying person”

If you’re new to Twitter, it’s easy to get confused and be a twit rather than sending out a good tweet. Here are 5 signs to look out for:

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Unexpected Exposure

I felt a little shock and a lot of awe when I received the news that PR in Your Pajamas was included in PR Web’s 25 Essential Public Relations Blogs You Should Be Reading.

Shock, because I’ve always considered this blog to be in the fledgling stage. I started it just over a year and a half ago and while I always strive to deliver quality information about PR and social media, I haven’t exactly been diligent about it. It was only in the last few months that I’ve been able to publish a new post at least every week.

I also felt awe, because the other bloggers on the list are PR and social media stars: Brian Solis, Peter Shankman of HARO, Danny Brown, and Jason Falls of Social Media Explorer, among others.

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7 Questions to a Social Media PR Strategy

• Four out of every 10 Americans read blogs, according to a study by Synovate/MarketingDaily.
• There are 500 million Facebook accounts
• An estimated 75 million users are on Twitter, with 10 – 15 million actively using it

Social media has become a very powerful frontier for PR–one that is easier, faster and cheaper to permeate than traditional media.

That said, figuring out social media, getting involved, building and sustaining relationships sure can take up a lot of our time. Too much time, in fact, especially when we get into it without a strategy.

Here are seven questions I ask my PR students and clients, to help them craft a doable and effective social media PR strategy:

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PR Opportunity: Want to Be on a New TV Show?

Entrepreneurs and PR peeps:

Do you have a cool new product or hot gadget you want to get some publicity for?

Are you an expert with an opinion on something controversial or are part of a trend?

Want to pitch story ideas and leads related to pop culture, celebrities, entertainment or lifestyles?

If so, leave the details in a comment below so my friend and reporter for a new daily one hour talk show in the San Francisco Bay area can hear about it.

She’s asked me to help spread the word.

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Twitter Chats: Another Social Media PR Opportunity

As Twitter becomes more and more popular, its users keep coming up with new ways to better interact and engage with each other.

One popular way is through Twitter chats. A Twitter chat is a live discussion via Twitter on a specific topic. There is usually one host, who moderates the chat, by tweeting questions. It’s a virtual water cooler and a good place to meet people, deepen friendships, and exchange information.

Participants keep track of the “conversation” by following and using a hashtag–a pound symbol (#) followed by a word. For example, #prinpajamas is a hashtag.

Twitter chats allow participants to discuss a topic and have their own questions answered.

Some Twitter chat organizers even allow each participant to mention their business and tweet a link to their website.

You’ve got to agree, Twitter chats can be an excellent PR opportunity. They’re an easy way to get in the radar of Twitter power users, meet potential partners, and even get some leads.

Here are a few tips to make your Twitter chat experience a positive and fruitful one:

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You Never Know Who’s Listening

The amazing thing with doing public relations is, you never know who’s out there listening, watching or reading about you.

This might be a scary thing, but most of the time, it’s a GOOD thing.

The more consistently you put yourself out there, the more unexpected praise, recognition and opportunities come your way.

The ripple effect of PR has only gotten more intense with social networking. Journalists as well as other content publishers and influence peddlers are online. They may be “on to you” without you being aware of it.

I experienced this myself recently when I was included in Forbes.com’s 20 Women for Entrepreneurs to Follow on Twitter.

I hadn’t been interacting with the writer on Twitter.

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How to Prepare for a Media Interview

So your PR efforts have paid off and a journalist has arranged to interview you. Congratulations!

Your work is far from finished, however. Now you have to prepare.

One of the often overlooked elements of preparing for a media interview is to get more information from the reporter.

Here are 10 questions you should ask before your media interview:

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4 Essential Tools to Get Publicity

I believe publicity is something accessible to virtually anybody. You don’t need a big PR budget, or to hire a PR agency on retainer, or to spend massive amounts of time to get free publicity for your business.

In fact, I’ve distilled the most essential publicity tools into just four things:

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Business Baby Shower Contest

Recently, PRinYourPajamas.com was one of the media sponsors for the Business Baby Shower Contest. Below is a press release about the contest results.

Organizing your own contest, or sponsoring one, is a good way to generate publicity for your business.

Find a cause you believe in and is consistent with your business, and look for a way you can support those who are excelling in it. It doesn’t have to be expensive or take a lot of effort.

As you can see from the Business Baby Shower contest, the event is an excellent opportunity for exposure for everyone involved–from the organizers, to the sponsors, and the winners.

In the meantime, here are the results of the first ever Business Baby Shower Contest.

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