Business Baby Shower Contest

Recently, PRinYourPajamas.com was one of the media sponsors for the Business Baby Shower Contest. Below is a press release about the contest results.

Organizing your own contest, or sponsoring one, is a good way to generate publicity for your business.

Find a cause you believe in and is consistent with your business, and look for a way you can support those who are excelling in it. It doesn’t have to be expensive or take a lot of effort.

As you can see from the Business Baby Shower contest, the event is an excellent opportunity for exposure for everyone involved–from the organizers, to the sponsors, and the winners.

In the meantime, here are the results of the first ever Business Baby Shower Contest.

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Five Frequently Asked Questions About Publicity STORM

*** ANNOUNCEMENT *** We’ve added a three-pay option for Publicity STORM. However, this special payment plan is only available until today, July 6th. So if the cost has been stopping you from enrolling, we’ve now made it a non-issue for you. Check it out: http://www.PublicitySTORM.com

Publicity STORM FAQ

Since I launched Publicity STORM last week, I’ve received a flood of emails about the program and even about PR in general.

I thought I’d share them with you, just in case you have the same questions yourself.

Q1:  I’m just starting out writing my book/building my product/launching my company – do I want to get publicity now?

A:  Absolutely. If you’re writing a book or creating a program then you already have the expertise to be a journalist “source” – a person that can comment on breaking news, trends or particular topics.

In fact, these days publishers are looking for authors who can build their own platform and have a loyal following and buzz around them. They want to know you can be your own publicist.

If you’re launching a new company or product, you can test your message or your product right away in a “soft” launch before you spend lots of money on it. Test and adjust, test and adjust!

You may also attract potential partners, investors and of course, customers, by getting early publicity.

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Dealing With My Shiny Object Syndrome

As an entrepreneur, I have been struggling with the “Shiny Object Syndrome” for years.

Whenever an exciting opportunity surfaces, I feel “oooh, this is it. I want it. I’m going to go and get it.” Each “shiny object” takes a lot of my time, energy and effort to pursue, and ultimately causes a lot of trouble and chaos in my life overall.

My symptoms include:                Read more

Up Your Chances For Getting Publicity in Your Favorite Magazines

In today’s video, I share with you an easy way you can get featured in top magazines and other publications. This tip is free and only takes minutes to implement, but you do have to work it.

If you like it and would like to get my five-step S.T.O.R.M. formula for getting a flood of free publicity for your business, do join me in my free teleseminar, “How to Create Powerful Stories That Get You Free Publicity,” on Tuesday, June 29, 2010, 11 am PST (2 pm EST).

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YOU Do Have A Publicity-Worthy Story!

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As an entrepreneur, you have a big message to share with the world.

But if you’re like most small business owners I know, you doubt that anybody would be interested in YOUR story. Certainly not journalists, who are constantly looking for compelling, moving, interesting stories.

Well, you know what? You DO have a story to tell, and it isn’t boring at all! In fact, you probably have an endless array of stories that journalists, bloggers and other information publishers would love to get out to the world. Yes, I mean YOU.

And to prove it, I’m going to share with you my S.T.O.R.M. formula for coming up with–not one, not two–but a stream of publicity-worthy stories about you, your business, and your product or service.

My Publicity S.T.O.R.M teleseminar will be on June 29, 2010, Tuesday. Sign up below to get your free access:

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Do You Trust Your Intuition?

Have you ever found yourself in a situation that you knew was not right for you? Perhaps you took on a new client. Although everything on paper pointed to a great opportunity, there was something about it that didn’t feel good and eventually you parted ways with them.

Or maybe you’ve had the experience of wanting to get in touch with a friend or family member – without being quite sure why – and then later found out the timing was important for some reason. Some people have great hunches about investments. Others instinctively know which way to turn at the fork on the road.

How did they know? How did you know?                               Read more

How To Stand Out With No Marketing Budget

Quick question…what’s the best way to stand out in your market with no marketing budget?

Answer…get free publicity.

Once you figure out the system (and there is a system) to what YOUR unique stories are, and how to get those stories in the hands of media, bloggers and other key influencers who hold the key to your clients – you’ll realize there’s a TON of publicity opportunities you’ve been stepping over all these years.

What’s that costing your business? Read more

Procrastination Can Be Costly

I was in a panic this morning as I realized I had been putting off registering my son for summer camps.  Luckily there were spots still available.  (Not getting in would have cost this working mom her sanity.)

Later on, I was talking to one of my mastermind buddies when it suddenly hit me.  I’ve been talking and talking the last two weeks about all these programs I’m creating, and want to create…that I actually haven’t done anything at all.

I’ve been procrastinating on getting anything started.

Procrastination is a common human behavior, but it can be also be very costly.  Read more

5 Things You Should Know About The Media

I once interviewed a reporter and asked her how many emails and voicemails she gets on a daily basis.  The answer is…a lot.  Traditional media – reporters, TV and radio producers – are deluged with inquiries, press releases and story pitches. Many of them thrive on being busy, work on more than one story at a time, and are often on deadline.

That’s not to say they don’t want to hear from you.  Here are 5 things you should know:

1. Journalists need a reason to do a story NOW (not tomorrow) – if you can answer the questions, “why you?” and “why now?” you’ll get their attention.  Do you have a good story or product for Father’s Day? That was one of our big holiday pitches when we had our socks by subscription company.   Are you a coach who can offer tips on How to Survive Valentine’s day without having a partner in your life?    Read more

Your Money or Your Life

We all know what to do when a robber asks us “your money or your life,” right?  But if you look at how you spend your life on a daily basis, what are you really choosing?

Especially in tough times like the recession we’ve had over the last couple of years, money is a hot topic.  This article won’t tell you how to save money, or how to invest your money.  Rather, I want to tackle some of the internal issues we all hold about money.

Over the years, I’ve worked with clients that have had money issues in one way or another.  Some examples include:

1. Turning down money because it felt wrong – a client struggling to pay her bills already had a profitable business, but didn’t feel entitled to pay herself a small salary until the business “really takes off.”

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