
Because PR and social media are so intertwined, whether you’re an entrepreneur doing your own PR, or you are a PR professional – you need more technical skills than ever before.
In fact, according to Information Week, more companies are “hiring marketing staffers who have focused tech skills.”
It won’t be long until this trend carries over to the PR field.

No matter what everyone says about PR going digital and social, our most important publicity-getting tool is still the old, reliable telephone. When we have news, we use press release services, we email our contacts, but I’d say 75% of the media articles we get for our clients is “closed” over the phone after discussion with the journalist.
I work with a colleague who is smart, funny, has a degree in science, knows how to sell a story angle to the most cynical reporter… and also looks like a fashion model.
I’m a wannabe athlete.
The social media world is abuzz with its latest darling, Pinterest.
These days, no PR campaign is complete without a blogger outreach. Bloggers reach targeted audiences and enjoy much more credibility than paid ads. They also tend to have loyal readers who are willing to follow their recommendations. It pays to get on the good side of bloggers.

And more 

