What if there was a way for you to differentiate your PR from the rest of your competitors — but it’s slightly risky and not that easy. Would you try it?
Such a PR tool does exist. It’s called humor.
According to Marketing Profs, few companies are using humor in their marketing and PR that, whenever a company does — and does it well — it’s sure to stand out, especially among technology companies.
“High-tech suffers from terminal seriousness,” says Kathy Klotz-Guest in her article, “Humor in PR: Can You Hear Me Now?”