How to Leverage Company Activities To Get PR
April 5, 2011 by Jackie
Filed under PR Case Study
One of our newest clients, Rapid Electric Vehicles (REV) delivers completely electric fleet vehicles that serve as the first-ever mobile storage system for the electricity grid, in addition to powering on-site equipment for fleet crews.
They have a unique technology, blue-chip customers, a clearly articulated vision and an extremely quotable CEO. At first glance, it seems like they compete in a space that is crowded… until one digs deeper to find their truly compelling story.
The founder and CEO, Jay Giraud, travels and speaks extensively as a passionate advocate for clean technology in Canada and the US. In a single month, we have observed Jay:
- present at the Canadian Financing Forum, be named in Vancouver’s Clean Tech “Ready to Rocket” award list
- speak as a panelist at the California Vehicle to Grid Consortium
- present on “Smart Grids, Smarter Cars” at the Niagara Development Forum on Innovation & New Concepts in Ontario
- participate in a local tech industry reception, and
- most recently, attend a micro-grid military unveiling in Oahu.
So, how does one get media excited about a company, in order to maximize a busy CEO’s activities?
And more 
