7 Critical PR Lessons for Launching Start-Ups
March 13, 2012 by Liz
Filed under PR Case Study
- Glen Canyon Founder and CEO, Dr. John Heibel PhD, gives a briefing to IDC analysts at DistribuTECH 2012
For over 20 years, we’ve been fortunate to be part of many product and company launches, with many lessons learned.
Earlier this year, we helped our client Glen Canyon Corporation earn over 30 feature articles and 150 news release postings within a span of 60 days, resulting in exceptional lead generation for them. We began pro-active outreach to media and analysts just two weeks prior to the first news release and executed the company’s formal launch at an industry trade show.
While every company is unique, our experience has shown us there are key elements essential to the success of every start-up’s PR launch: Read more
Why @Matt Rosoff with @BusinessInsider (BI)/@SAI is #FollowFriday Worthy
September 23, 2011 by Liz
Filed under #FollowFriday
Tech Biz Scoop Always with Sharp Wit and Commentary
Our #FollowFriday worthy recommendation this week is Matt Rosoff, Business Insider’s Silicon Alley Insider (SAI) West Coast Editor.
On any given day, you will see more than a couple of posts from Matt discussing relevant happenings in the tech world. He never fails to deliver the skinny on what’s going on among the tech giants of the valley each day.
Matt’s story-telling style is simple and straightforward – in plain, non-pretentious English but note, NEVER boring because he will always deliver it to you in thought-provoking style that will bring some kind of enlightenment or further fodder.
The witty layer he adds to his news makes it so interesting to read and hands down, you will certainly get an interesting scoop on the matter.
Why @StacyCowley at @CNNMoney is #FollowFriday Worthy
July 15, 2011 by Liz
Filed under #FollowFriday
“A Relapsed Tech Journalist (I’m CNNMoney’s tech editor), Itinerant Personal-finance Blogger, General Literary Roustabout”
Our #FollowFriday-worthy recommendation this week is Stacy Cowley, tech editor and writer for CNNMoney, where she also oversees the site’s daily coverage of the industry’s top companies, personalities and events.
You will love this dynamo’s posts on CNN. Stacy not only covers the tech and biz world. When she’s not posting a thought-provoking article on CNNMoney pages, you will find her sharing her IMs on CNNMoney’s Tech Tumbler (one of the most entertaining and interesting pages within the CNN website).
And once in a while, you will also find one of Stacy’s foodie ramblings on CNN’s Eatocracy page.
This versatile writer began covering the tech world during the dot-com days for Silicon Alley Reporter, and served as a New York-based correspondent for IDG News and CRN Magazine. Stacy’s writing have appeared at publications including the Village Voice, Baltimore Sun, Bookslut and Edible Brooklyn.
Today, in addition to her work as editor at CNNMoney, Stacy also posts personal blogs at various websites.
Read more
Why @amyleefloats of @HuffingtonPost is #FollowFriday Worthy
July 1, 2011 by Liz
Filed under Entrepreneurs
Out-of-the-Box Blogger of Technology Ins and Outs
Our #FollowFriday-worthy recommendation this week is Amy Lee who blogs for The Huffington Post. Her one-line bio at the publication says, “Amy Lee writes for the Huffington Post about tech, and other things.” Yes, she does write about tech and other things — MANY other things!
Since December of 2010, Amy has been writing about technology from many angles. She blogs about new products that are noteworthy and occasionally shares technology user studies.
One thing I love about Amy is that she blogs about the how’s and why’s of technology companies and their actions in the market and towards their own products and unique technologies. It’s an enlightening perspective, which allows you to think deeper into the way business is handled in the technology and electronic world.
Amy also keeps tabs on the industry executives’ shifts and moves. She often writes about their new posts and explains their new take on companies they have joined or moved from.
Earlier this year the Huffington Post’s Tech Section also began a segment called “Socialized,” which features new social startups, from apps to services to websites – every day. Here Amy contributes almost on a daily basis where she discusses the app or product in the easiest format to digest, with headings like “What it is,” “How it works,” “Why you’d use it,” and “How to get it.” It’s always fun to wait and see what will be her next feature.
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Why @StartUpPro of @Forbes is #FollowFriday Worthy
May 20, 2011 by Liz
Filed under #FollowFriday
Every Start-up Entrepreneur’s Angel and Mentor
Our #FollowFriday recommendation this week is Martin Zwilling, aka @StartUpPro on Twitter.
Martin is a contributor to Forbes.com’s “Startup Professionals Musings” blog, where Martin discusses the many topics that cover the business of startups and entrepreneurship.
When I began following him late last year, he had been sharing valuable business advice to a large online audience of over 220,000 Twitter followers. Today, that following has grown to over 300,000.
I first discovered Martin within the Forbes.com business pages, but later learned Martin also writes a daily blog from his own site. To boot, his posts are published at respectable business sites such as the Harvard Business Review, Business Insider and the Huffington Post!
Martin is definitely a prolific writer who’s passionate about topics related to building businesses, management, and funding various endeavors.
Why @AdrianaGardella is #FollowFriday Worthy
April 29, 2011 by Liz
Filed under #FollowFriday
Strong Focus and Advocacy Towards Women’s Business
Our #FollowFriday-worthy recommendation this week is Adriana Gardella, a blogger for the New York Times on women and entrepreneurship, She Owns It (You’re the Boss) section. Last year, “She Owns It” was introduced to highlight the challenges and successes of entrepreneurial women in many different stages in their own businesses.
“She Owns It” is special, because Adriana’s main goal is to focus on sources of information, inspiration and networking opportunities for women who run their own companies. She wants to help women reach their business goals, whether it means getting financing, earning a spot for one’s consumer product on the shelves of major retailers, being boss and even discussing the woes of an employer.
Why @dvogler_PV_semi is #FollowFriday Worthy
April 22, 2011 by Liz
Filed under #FollowFriday
Pennwell’s Hardcore Maven in the Semiconductor Manufacturing Industry
Our #FollowFriday Worthy recommendation this week is Debra Vogler, one of Pennwell’s most interesting and colorful senior technical editors who edited four of its top high-tech books: Solid State Technology, Photovoltaics World, Advanced Packaging, and Small Times.
I say “interesting and colorful,” because each time I facilitate her interviews with any of our clients, I can’t get over two things. First is her technical depth and knowledge in the semiconductor manufacturing field, and second, her striking beauty that can easily throw off anyone’s stereotype of a semiconductor engineer.
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Why @emilychangtv of @BloombergTV is #FollowFriday Worthy
April 8, 2011 by Liz
Filed under #FollowFriday
BloombergTV’s West Coast Anchor on the Go
Today we look into something cool that’s been happening for quite some time: the combination of regular TV with web TV and online video.
Our #FollowFriday-worthy recommendation this week is Emily Chang, a San Francisco-based anchor for Bloomberg Television and co-host of “Bloomberg West,” the new hour-long weekday program covering innovation, technology and the future of business from Bloomberg’s new studios in San Francisco.
Her most recent appointment last year at Bloomberg Television has put Emily on the west coast map, particularly among the high-tech sector where she focuses on global technology, software and Internet companies as well as trends in social media, entertainment and mobile technology.
Emily’s background as international correspondent for CNN in Beijing and prior position at KNSD (NBC’s affiliate in San Diego, California) is apparent in her style as she interviews various technology leaders in the Silicon Valley and throughout the west coast territory.
Why @colleendebaise of @wsj is #FollowFriday Worthy
April 1, 2011 by Liz
Filed under #FollowFriday
Wall Street Journal’s Small Biz Wiz, Big Time Food and Curry Fanatic
Our #FollowFriday-Worthy recommendation this week is Colleen DeBaise, editor and writer for The Wall Street Journal’s small business section, also overseeing small business coverage and the development of new features that appeal to entrepreneurial readers special projects director at Entrepreneur.com.
Colleen has covered small business and finance for over 10 years now. She covers and shares valuable and useful content for any business owner or entrepreneur. What’s more, she also tells of other small business owners’ experiences and best practices, which makes her articles more practical with fresh ideas for many entrepreneurs.
Why @mlamonica is #FollowFriday Worthy
March 25, 2011 by Liz
Filed under #FollowFriday
Highly Sustainable Editor of CNET News’ Green Tech Page – Treehugger’s Best Green Science and Technology Blog of 2010
Our #FollowFriday-Worthy recommendation this week is Martin LaMonica, reporter and editor of the Green Tech News Blog at CNET.
We ran into Martin when we first nabbed a client in the environmental space a couple of years ago. Martin instantly became one of our favorite editors in the green tech industry, because he is a regular online source for daily news, analysis and commentary on energy, materials, and water technologies.
Martin and his team at CNET deliver useful and interesting information with commentary for anyone who likes to stay close to the environmental consciousness beat.
And more 
