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Author Archive for Liz – Page 2

Why @emilychangtv of @BloombergTV is #FollowFriday Worthy

By Liz · Comments (1)
Friday, April 8th, 2011

BloombergTV’s West Coast Anchor on the Go

Today we look into something cool that’s been happening for quite some time: the combination of regular TV with web TV and online video.

Emily Chang #FollowFridayOur #FollowFriday-worthy recommendation this week is Emily Chang, a San Francisco-based anchor for Bloomberg Television and co-host of “Bloomberg West,” the new hour-long weekday program covering innovation, technology and the future of business from Bloomberg’s new studios in San Francisco.

Her most recent appointment last year at Bloomberg Television has put Emily on the west coast map, particularly among the high-tech sector where she focuses on global technology, software and Internet companies as well as trends in social media, entertainment and mobile technology.

Emily’s background as international correspondent for CNN in Beijing and prior position at KNSD (NBC’s affiliate in San Diego, California) is apparent in her style as she interviews various technology leaders in the Silicon Valley and throughout the west coast territory.

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Why @colleendebaise of @wsj is #FollowFriday Worthy

By Liz · Comments (4)
Friday, April 1st, 2011

Wall Street Journal’s Small Biz Wiz, Big Time Food and Curry Fanatic

Colleen DeBaise #FollowFridayOur #FollowFriday-Worthy recommendation this week is Colleen DeBaise, editor and writer for The Wall Street Journal’s small business section, also overseeing small business coverage and the development of new features that appeal to entrepreneurial readers special projects director at Entrepreneur.com.

Colleen has covered small business and finance for over 10 years now. She covers and shares valuable and useful content for any business owner or entrepreneur. What’s more, she also tells of other small business owners’ experiences and best practices, which makes her articles more practical with fresh ideas for many entrepreneurs.

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Why @mlamonica is #FollowFriday Worthy

By Liz · Comments (1)
Friday, March 25th, 2011

Highly Sustainable Editor of CNET News’ Green Tech Page – Treehugger’s Best Green Science and Technology Blog of 2010

Our #FollowFriday-Worthy recommendation this week is Martin LaMonica, reporter and editor of the Green Tech News Blog at CNET.

Martin LaMonica Green Tech

We ran into Martin when we first nabbed a client in the environmental space a couple of years ago. Martin instantly became one of our favorite editors in the green tech industry, because he is a regular online source for daily news, analysis and commentary on energy, materials, and water technologies.

Martin and his team at CNET deliver useful and interesting information with commentary for anyone who likes to stay close to the environmental consciousness beat.

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Why @jbruin is #FollowFriday Worthy

By Liz · Comments (3)
Friday, March 11th, 2011

Super Girl Tech/Web Junkie of @Mashable

Jenn Van GroveOur #FollowFriday-worthy recommendation this week is Jenn Van Grove — one of the most prolific reporters for top tech blog, Mashable.

We at PR in Your Pajamas have nicknamed her the Super-Girl Tech/Web Junkie of Mashable, because she writes an average of 3-8 blogs daily, depending on what’s hot that day.

This may sound quite a bit from one person but given the unbelievable number of daily blogs posted on the Internet, Jenn can definitely deliver truly informative news about social media, start-ups, mobile offerings, tech-gadgets, media, business, and marketing.

Keeping up with web information has become quite daunting. Missing blogs from your favorite writers in just one day can be detrimental to your work and life in this age.

That’s why we love Jenn. She’s got an insatiable drive and passion for anything about technology and the Web. This is what makes her one of the most interesting bloggers on the Internet today.

Recently, I found myself in the habit of checking out her headlines before I retire each day. She never fails to give me something useful to know and ponder on. Her wide range of business and consumer topics are helpful intel for end-users, entrepreneurs, developers, and executives, particularly those in PR searching for a good story angle for their clients.

This dynamo also has her personal blog, where she writes about her life in San Francisco. But that’s another ball of wax! Colorful might be an understatement, but it’s appropriate. Even at the pace she’s going, Jenn constantly engages with those who follow her on Twitter. We don’t know how she does it; that’s why she has earned the title, “Super Girl.”

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Why @SteveTobak is #FollowFriday Worthy

By Liz · Comments (0)
Friday, March 4th, 2011

No-Nonsense Insight on Leadership, Management and Business Strategy

Steve TobakOur #FollowFriday-Worthy recommendation this week is Steve Tobak who writes “The Corner Office” for The CBS Business Network – BNET, a top-10 Internet business site.

In addition to being a keen writer on the many issues facing CEOs, their boards and management teams, Steve is also the managing partner at Invisor Consulting, a firm that provides business strategy, executive coaching, and speaking services to CEOs and management teams of small and mid-sized technology companies.

A Blast From My Past (No, not like that)

Weeks ago, I was forwarded an article after confiding to a friend of my anxiety prior to a C-Level meeting. It was entitled, “How to Be a Great Storyteller and Win Over Any Audience.” When I discovered that Steve had written it, I couldn’t believe my eyes!

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Why @AliciaYbarbo is #FollowFriday Worthy

By Liz · Comments (1)
Friday, February 25th, 2011

Author, Three-time Emmy Award-Winning Producer, Enlightened Mom

For the last 10 years, Alicia Ybarbo has been a segment producer for NBC’s top-rated Today Show, where she continues to cover a wide range of human interest stories.Alicia Ybarbo

Alicia regularly shares her interesting life and exciting work via Twitter. If you follow her, you will be privy to the many levels of this Emmy award-winner:

… Alicia the funny woman and the consumed mother
… Alicia the hyper producer and career woman
… Alicia who tweets out useful info for anyone
… Alicia who always manages to engage with friends, colleagues and acquaintances

today's momsLast year, Alicia co-authored Today’s Moms: Essentials for Surviving Baby’s First Year (Harper Collins) with Today  Show colleague Mary Ann Zoellner. Together they created a book that helps new moms cope with the realities of caring for their babies in their first year.

Coming from a mother of two, trust me. This is definitely a MUST READ.

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Why @secondact Is #FollowFriday Worthy

By Liz · Comments (1)
Friday, February 18th, 2011

Sure-Fire Second Wind Inspiration, Hip Go-To Resource for the 40+ Crowd

Second Act MagazineThis week our #FollowFriday recommendation is Second Act Magazine. This is a unique website, which focuses on what every 40+ person goes through as they get into the second half of their lives.

Be it business, personal, finance or simply lifestyle issues, Second Act serves up a wealth of information beneficial to anyone who is reinventing their lives today.

Life’s cycle will always make you think of reinventing yourself as you reach the cusp of 40-something. Suddenly you are looking back at what you have done and start to wonder what you are about to do for the next half of your life.

Second Act reminds us that life can be just as exciting and fulfilling after 40 than before. I’m reminded of my 92-year-old grandmother, who has been an entrepreneur most of her life, still walks to and works at her office every single day. Even at her age, she continues to initiate new business ventures that will expand her little empire – not a moment without full gusto.

Second Act’s editor and main tweeter is Donna Wares. Her inspirational drive and passion can be very contagious so hang tight!

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Why Amy Cosper @entmagazineamy is #FollowFriday Worthy

By Liz · Comments (1)
Friday, February 11th, 2011

Amy CosperA true entrepreneur’s advocate, and seasoned biz person, Amy Cosper (@entmagazineamy on Twitter) is the editor-in-chief for Entrepreneur Magazine.

After listening to an interview of Amy on The Rise to the Top , I immediately decided that she’s definitely #FollowFriday-worthy.

Amy directs Entrepreneur Magazine to provide up-to-date business news, valuable business advice and a lot of features with inspiring stories that will certainly boost every entrepreneur’s morale.

Her own articles will also make you think twice about what you are doing with your own respective business.

Amy’s always been thankful for technology which has allowed her to juggle the task as head honcho of the magazine with staff located in many cities.

When Amy’s well-known “editor’s red pen” is down, she also plays superwoman as a busy Mom of twins in Colorado. Now how cool is that?

Amy On Your Twitter Stream

We at PR in Your Pajamas have been following Amy for quite some time. When Amy tweets out information, the linked articles will surely be useful.

One thing that is truly #FollowFriday-worthy is her ability to engage with followers. We have always seen her acknowledge back on Twitter.  Nothing beats an approachable media personality to gain loyal fans for their publication.

Get To Know Amy

We tracked Amy down to share some fun and personal tidbits about her.  Here’s her take on things:

Hopes: To be great one day (and I also hope to ride my Ducati through Europe)

Thinks: This is the most exciting time in history to innovate and challenge conventional thinking

Reveals: I have never watched American Idol

Dream Coffee Date: Richard Branson or possibly Bono

Is Inspired By: Entrepreneurs, who restore my faith in mankind on a daily basis

For all who truly appreciate the art of entrepreneurship, Amy Cosper should be on your #FollowFriday list on Twitter. She won’t fail to share something worth your while.

Find Amy at these links:

Amy Cosper on Twitter

Entrepreneur Magazine

Liz Estrella-Basilio is @ElenaVerlee’s San Francisco partner at Cross Border Communications. Together they work with start-up to multi-million dollar technology companies who want to get their story heard in traditional, digital and social media.

She recently revived her Twitter account and will be out on the prowl to find those who are truly #FollowFriday-worthy on Twitter. Follow her at @lizestrellab.

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Why Sarah Lacy (@sarahcuda) is #FollowFriday-Worthy

By Liz · Comments (4)
Friday, February 4th, 2011

This is the first of our #FF posts. Stop by every Friday to discover noteworthy personalities in media.

This Friday, our #FollowFriday recommendation is Sarah Lacy, a TechCrunch maven and author, always in search of new and hot entrepreneurs.

If you want to keep an eye on new entrepreneurs, cool tech companies on the rise, or simply about business in general, you will most likely hear it from Sarah Lacy.

Sarah is a senior editor at TechCrunch and her approach to covering entrepreneurship is smart and easy to digest. When I read Sarah’s posts, creative juices start to run because they always make me think about business in various angles.

Do check out her “Ask a VC” on TechCrunchTV too. It’s a must for anyone who wants to see what makes every investor tick.

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5 Tips to Make Your #FollowFriday Worth the Follow

By Liz · Comments (3)
Thursday, February 3rd, 2011

I’m happy to introduce you to Liz Estrella-Basilio, who’ll be taking over the blog every Friday starting tomorrow. Liz is my San Francisco partner at Cross Border Communications. Together we work with start-up to multi-million dollar technology companies who want to get their story heard in traditional, digital and social media.

If you’re new to Twitter, you’ll see a ton of #FF or #FollowFriday tweets… on Fridays. This tweet meme is a way for you to share with your Twitter followers whose Twitter stream they should be looking at. It’s a fun way to participate on Twitter because:

  • You can give a shout-out to someone who has been helpful to you that week.
  • You can introduce yourself to influencers and get on their radar by recommending them. Everyone appreciates being acknowledged, even the A-listers.
  • By seeing who your Twitter friends and influencers are recommending, you can find new and interesting people you wouldn’t otherwise know about.

It’s all about building a community you want to hang around with. In short, it’s good PR!

I’m a Twitter newbie myself, but from the perspective of PR, I see a lot of mistakes being made on Twitter — especially when it comes to #FollowFriday.

To help you avoid those mistakes, here are some PR tips to take advantage of Twitter’s #FollowFriday:

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