And I’m sure, it’s also what holds you back.
Why? Because most people don’t consider themselves as experts. You’ve probably said to yourself “other people are experts, but not ME!”
The truth is, if you’re running a business, you’re a knowledgeable expert. You know more about your business than most people and you have a lot of valuable and useful information you can share.
But no one is ever going to come up to you and dub you an expert. YOU have to do that yourself. YOU have to believe that you have the knowledge people are looking for about a particular product or service. That YOU can solve a problem that’s causing a lot of people, a lot of pain and trouble.
Look around at the current “experts” you admire. I can assure you they all had to start from the same place you’re at – before they decided to share what they knew, before they decided to brand themselves as THE expert in their field.
If you still need permission, let me give it to you.
“I, Elena Verlee, a passionate publicity expert, hereby declare YOU an expert. Go and help others with your knowledge. Continue to learn and grow in your field of expertise and serve people profitably with your knowledge.”
So go on. You have no excuse not to take the next step in making your knowledge available to others.
Everyone’s an expert at something. Even you.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.
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