Best of PR in Your Pajamas in 2012

2012 was all about social media in PR. However, traditional PR skills and strategies remain essential. This emerging dual nature of PR was evident in our readers’ favorite posts for the year:

1. Social Media Fails: The Worst Case Studies of 2012 (So Far)

We’re still grappling with social media, and this post shows how some marketers have blown it big time. But the rest of us can learn from their mistakes.

2. 7 Press Release Mistakes PR Newbies Make

A well-written press release is still an indispensable ingredient in your PR recipe. Learn how to make a press release help instead of hurt your PR efforts.

3. How to Write a Media Pitch Journalists and Editors Will Love

Let’s go back-to-basics with simple ways to write an effective media pitch.

4. How to Do Social Media PR in 2012

Read about the 5 new skills and attitudes social media demand of PR professionals.

5. Top 10 Marketing Blogs for the PR Pro’s RSS Reader

It’s not easy to keep up with marketing and PR advice, but regularly checking these blogs will help make you an informed and educated PR pro.

6. Signs Your PR Sucks

You don’t need metrics to know your PR efforts are feeble. All you have to do is watch out for these signs.

7. Get PR Like Lady Gaga

Can you learn PR from one of the most powerful celebrities in the world? You betcha! We compiled all 7 PR lessons from her, in fact.

8. Do’s and Dont’s of Reaching Out to Bloggers for PR

Bloggers are the new publishers. Master the art of working with them to reach your PR and marketing audiences.

9. 5 Little-Known Factors That Could Affect Your Online Reputation

It’s no longer enough to compile clippings and TV/radio exposure. Enhancing your company’s or client’s reputation online is one of the responsibilities of PR.

10. 7 Ways You Are Missing Out on Getting Your Company Noticed

Here are PR methods – most of them online – that many companies overlook. Do you?

Those are the topics you, dear reader, enjoyed most in 2012. In our next post, we will look at our PR work in the year ahead. Don’t worry, it won’t yet-another-prediction-post. But maybe something close? You’ll just have to wait and see.

In the meantime, I hope you’re enjoying the holidays and recharging for a bigger, greater new year.

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Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.

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