When you think of content marketing you probably have these in mind:
- Owned media. Content you own and have complete control over its creation and use, such as your website and brochures.
- Paid media. This refers to content that’s created and distributed, because you paid for it. These include advertisements and advertorials.
- Earned media. Media interviews, news coverage of your product or company, and blog mentions are examples of earned content. You earn them by being interesting and newsworthy, and by reaching out to media gatekeepers at opportune times.
What about employed media? Are you using them at all? Read More→