How To Stand Out With No Marketing Budget

Quick question…what’s the best way to stand out in your market with no marketing budget?

Answer…get free publicity.

Once you figure out the system (and there is a system) to what YOUR unique stories are, and how to get those stories in the hands of media, bloggers and other key influencers who hold the key to your clients – you’ll realize there’s a TON of publicity opportunities you’ve been stepping over all these years.

What’s that costing your business? Read more

A Free Call on How to Do PR for Mom Entrepreneurs

Moms, if you’ve wanted to get GREAT publicity for your company but don’t have the money to hire a publicist, join me as I teach you how to do PR in order to generate traffic to your website and thousands of dollars in sales!

“5 SIMPLE SECRETS TO GETTING FABULOUS PUBLICITY” is where you’ll learn juicy secrets to getting PR that only the PR pros know about!

Register for this free call taking place on August 6th at 1:00pm PST here:

How to Do PR for Mom Entrepreneurs

This class is for you if you’re a mom entrepreneur who wants to save money by doing your own PR and just need a little help getting started. A little publicity can make a BIG difference in your business, so join me for this one hour information-packed seminar. Since I’ll be delivering it over the phone and the web, anyone, anywhere with a phone line OR internet connection can participate.

Even if you already have my ebook, you won’t want to miss this!

Wear Your Pajamas to Work Day and Save 25% on Getting PR

In celebration of National Wear Your Pajamas to Work Day (US) on April 16, we’re offering 25% off “how to do PR” products and services that help mom entrepreneurs and small businesses gain the publicity they need in order to attract credibility, customers and sales for their companies.

PR in Your Pajamas blog readers can enter the coupon code PAJAMAS on any purchase until April 20 and save 25% off an ebook, custom media lists, PR coaching and other services.

Here’s what a recent client had to say:

“After just one PR consultation with Elena, we landed multiple interviews and had our first story placed in the media in just 10 business days!” says Edwin Yeh, CEO of investment firm St. John’s Capital Group. “The story gave us immediate expert status and revitalized our PR. I would recommend PR in Your Pajamas not just for entrepreneurs starting out, but also for any business that hasn’t fully utilized the power of PR.”

Check out the PR in Your Pajamas Ebook and Getting PR services page and save 25% off today!

60+ Free Press Release Distribution Sites

I’ll be honest in that I have very little experience in using free sites. My PR agency for high-tech clients has always used a paid service. However, that costs upwards of $500 per release, and now that I am helping entrepreneurs and small businesses get PR, I am asked this question all the time:

“Where can I post a press release for free?”

Before I give you the answer (hint: there are a lot of sites), another question that should be answered is, “is it worth it?”

Well, it depends. If you post on just a few of the better sites, you will likely get picked up by the search engines like Google and Yahoo, and will rank even better if you know how to optimize your release with keywords.

Personally, I prefer to put together a customized media list and send press releases to individual reporters, especially the ones in the local city or niche we are targeting. If your press release is newsworthy, then putting it on a wire service is a great add-on that can bring you more attention from media, customers, potential employees and partners you would otherwise not be able to reach.

If you want to try out a free news release service, I’ve heard good things about:

www.PR.com
www.PRLog.com
www.pressrelease365.com (this one looks like they will charge you $24.95 but all new registrations get a $25 credit so really, it’s free)

Then, there is another school of thought that if you have the time and energy, you can post on as many sites as possible and get more sustained traffic and visibility to your site. If you’re so inclined, here is a list of over 60 free press release distribution sites, compiled by Press Release Point and they will even post to all those sites for you…for a modest fee. It kind of defeats the purpose of using free sites but for a few dollars, it could be worth saving your valuable time.

Note: I am not endorsing these sites, nor have I used most them. I am merely sharing this information in case you find it useful.

If you need help with what to do with this list, or are stuck on next steps, my ebook PR in Your Pajamas has practical tips to make use of the information in this chart. Check it out!

“Elena, I loved it!…YOUR BOOK WAS THE BEST AND THE MOST VALUABLE LESSON I HAVE LEARNED SINCE I STARTED MY BUSINESS.”

Natallia Antanovich
Organic by Nature
(Editor’s Note: Those capital letters, written by Natallia. More testimonials here)

Entrepreneurs, Get PR Now By Helping A Reporter

Entrepreneurs and moms who want to get PR, here is a great resource for you to find reporters that want to hear from you!

If you haven’t heard of it yet, sign up at www.helpareporter.com and get up to 3 emails a day, of 15 – 30 reporters looking to write a story and needing sources – people, products, companies that fit their particular story.

It’s a great way for you to learn how to do PR without having to build your media list. Remember, I just want you to get started because – if not now, when?

The only thing I ask is that you are clear on how to contact the media. You need to respect their time and intelligence and ask yourself before you send a response if it’s really going to help the reporter or their audience. Make sure you have a good pitch in place and then go for it!

You’ll let me know how you do, won’t you?