Does your public relations plan include a strategy for influencers? Read today’s guest post to learn about Influencer Marketing and why it’s becoming a PR essential.
While blogs and influencers don’t currently get a large portion of a brand’s digital spend, they rank incredibly high with customers for popularity, trust, and influence. Brands and PR professionals are starting to catch on and are increasing their spend on influence marketing in 2015.
An “influencer” can take on many different forms: an influential mommy blogger; a fashionista on Instagram; a foodie with beautiful food boards on Pinterest; and the list goes on.
Read on to learn more about influencer marketing and how you can add it to your brand or client’s arsenal ASAP.