Ah, summer!
Whether your business explodes or slows down during the warm months, this season is always a good time to catch up on essential reading.
Below are my recommended books for PR professionals, listed in no particular order. Most of them are fairly new, although I’ve added a handful of “classics” in marketing, PR and entrepreneurship.
LinkedIn is known as the social network for professionals and a great place to find jobs or clients, or to discover new talent.
But did you know that LinkedIn is also a great addition to your PR toolbox?
Here are some ways LinkedIn can boost your PR efforts:
How exactly can you accomplish all this? The key is to know the different parts of LinkedIn and how to leverage them for PR:
In a previous post, we talked about the different factors that form your overall online reputation.
In this post, let’s talk about the actual tools you can use to monitor how your online reputation is doing.
By using these tools regularly — daily in fact — you’ll know:
Think of these tools as your way of keeping your ear to the ground and your finger on the pulse of your industry.
Public relations professionals need to keep our finger on the pulse of the media. But with so many changes happening, and the speed with which information travels, it’s hard to keep up.
Fortunately for us, Vocus, maker of cloud-based marketing and PR software, puts out an annual State of the Media Report. These reports give a summary of big changes that took place in media in the previous year, as well as trends to look out for in the year ahead. The 2012 report is now available for download, for free, here.
Below are some of my take-away insights from the report:
One of the best ways to keep abreast of any expertise is to populate your RSS reader with feeds from high-quality blogs.
Below, I share the 10 blogs I think would be most helpful to PR professionals or business owners who do their own PR.
I culled this list from AdAge Digital’s Power 150 blogs, a ranking of the top English-language marketing blogs. Each blog is scored depending on quality of content, as well as how frequently the posts are shared in various social networks.
Let’s get started!
In this post, you’ll find an excerpt of the fourth and final installment of PR Newswire’s ebook, “Unlocking Social Media for PR.” In case you missed them, you’ll find the earlier parts below:
Part 1: Wetting Your Feet in the Pool of Social Media
Part 2: The Evolved Practice of Journalism and Earned Media Landscape
Part 3: Facebook, Twitter, LinkedIn, Quora & ProfNet Connect: A Deeper Dive
In this part of the book, you will read about Maria Perez’s experience in tweeting as a brand. Author Sarah Skerik then summarizes her top tips for using key social media platforms: Facebook, Twitter, and LinkedIn. You’ll definitely find a few gems you can implement right away.
Here is the table of contents for Part 4 of “Unlocking Social Media for PR”:
The final part (part four) in this eBook series takes a closer look at the social media journey of Maria Perez in her role as the voice of @ProfNet, Maria shares her experiences and lessons learned as she carefully built a brand on Twitter – and mastered the difference between professional and personal tweeting. The eBook concludes with the author’s, Sarah Skerik’s, thoughtful recap and key takeaways from her ongoing journey through social media.
Chapter 11
10 Tips for Tweeting as a Brand……………………………………………………………………………. 4
Closing
Lessons Learned from My Social Network Journey – So Far……………………………. 7
Click here to sign up for this final part of “Unlocking Social Media for PR” — it’s free!
It’s time for Part 3 of PR Newswire’s ebook, “Unlocking Social Media for PR.”
Here are the links to the previous parts of this series:
Part 1: Wetting Your Feet in the Pool of Social Media
Part 2: The Evolved Practice of Journalism and Earned Media Landscape
In Part 3, author Sarah Skerik dives into strategies for using specific social networks for PR: Facebook, Twitter, LinkedIn, Quora, and discussion groups and forums. These chapters contain the nuts-and-bolts of the ebook.
Here’s the table of contents from Part 3 of “Unlocking Social Media for PR”:
Today we continue our series on “Unlocking Social Media for PR,” an ebook by PR Newswire.
If you missed the first part of the series, click here to read an excerpt from the ebook: the Introduction and table of contents of the ebook’s first part, “Wetting Your Feet in the Pool of Social Media.”
The second part of the ebook is entitled, “The Evolved Practice of Journalism and Earned Media Landscape.” In this installment, you’ll gain insight on how journalists use social media. You’ll also learn about “evolved media,” and why all businesses should strive for that ideal combination.
Below is the table of contents from Part 2 of the ebook:
PR Newswire recently released an ebook, “Unlocking Social Media for PR,” which I highly recommend you download, read, study, and implement.
Written for PR professionals who want to better understand and make the most of social media and how social media has impacted PR, it’s also useful for DIY business owners.
Below, you’ll find an excerpt from Part 1 of the ebook. To access the entire document, click here and register.
by Jason Keller, Senior Vice President, Products, PR Newswire
So social media is changing the art and science of public relations so fast your head is spinning. It all may be second nature to kids with freshly minted degrees and new agency or corporate jobs. But if you’re a PR professional just a few years older than that, you may be dizzy.
You’ve probably heard by now that having a blog is a great way to boost your company’s online visibility and drive traffic to your website. When you blog regularly and post about something other than what you had for lunch, you build a community of fans and followers who will happily return again and again to learn from you and your business.
But do you know how to leverage your blog posts to get your company more media attention?
When you don’t have anything newsworthy to say about your company, your blog may be all you need to get your business some buzz or at the very least, keep you on a journalist’s top of mind. Read More→
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