Unlocking Social Media for PR: Part 4

In this post, you’ll find an excerpt of the fourth and final installment of PR Newswire’s ebook, “Unlocking Social Media for PR.” In case you missed them, you’ll find the earlier parts below:

Part 1: Wetting Your Feet in the Pool of Social Media

Part 2: The Evolved Practice of Journalism and Earned Media Landscape

Part 3: Facebook, Twitter, LinkedIn, Quora & ProfNet Connect: A Deeper Dive

In this part of the book, you will read about Maria Perez’s experience in tweeting as a brand. Author Sarah Skerik then summarizes her top tips for using key social media platforms:  Facebook, Twitter, and LinkedIn. You’ll definitely find a few gems you can implement right away.

Here is the table of contents for Part 4 of “Unlocking Social Media for PR”:

Riding the Social Media Journey

The final part (part four) in this eBook series takes a closer look at the social media journey of Maria Perez in her role as the voice of @ProfNet, Maria shares her experiences and lessons learned as she carefully built a brand on Twitter – and mastered the difference between professional and personal tweeting. The eBook concludes with the author’s, Sarah Skerik’s, thoughtful recap and key takeaways from her ongoing journey through social media.

Chapter 11

10 Tips for Tweeting as a Brand……………………………………………………………………………. 4

Closing

Lessons Learned from My Social Network Journey – So Far……………………………. 7

Click here to sign up for this final part of “Unlocking Social Media for PR” — it’s free!

Unlocking Social Media for PR: Part 3

It’s time for Part 3 of PR Newswire’s ebook, “Unlocking Social Media for PR.”

Here are the links to the previous parts of this series:

Part 1:  Wetting Your Feet in the Pool of Social Media

Part 2:  The Evolved Practice of Journalism and Earned Media Landscape

In Part 3, author Sarah Skerik dives into strategies for using specific social networks for PR: Facebook, Twitter, LinkedIn, Quora, and discussion groups and forums. These chapters contain the nuts-and-bolts of the ebook.

Here’s the table of contents from Part 3 of “Unlocking Social Media for PR”:

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Unlocking Social Media for PR: Part 2

Today we continue our series on “Unlocking Social Media for PR,” an ebook by PR Newswire.

If you missed the first part of the series, click here to read an excerpt from the ebook: the Introduction and table of contents of the ebook’s first part, “Wetting Your Feet in the Pool of Social Media.”

The second part of the ebook is entitled, “The Evolved Practice of Journalism and Earned Media Landscape.” In this installment, you’ll gain insight on how journalists use social media. You’ll also learn about “evolved media,” and why all businesses should strive for that ideal combination.

Below is the table of contents from Part 2 of the ebook:

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Unlocking Social Media for PR

PR Newswire recently released an ebook, “Unlocking Social Media for PR,” which I highly recommend you download, read, study, and implement.

Written for PR professionals who want to better understand and make the most of social media and how social media has impacted PR, it’s also useful for DIY business owners.

Below, you’ll find an excerpt from Part 1 of the ebook. To access the entire document, click here and register.

Introduction

by Jason Keller, Senior Vice President, Products, PR Newswire

So social media is changing the art and science of public relations so fast your head is spinning. It all may be second nature to kids with freshly minted degrees and new agency or corporate jobs. But if you’re a PR professional just a few years older than that, you may be dizzy.

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How Your Blog Can Get You More PR

You’ve probably heard by now that having a blog is a great way to boost your company’s online visibility and drive traffic to your website. When you blog regularly and post about something other than what you had for lunch, you build a community of fans and followers who will happily return again and again to learn from you and your business.

But do you know how to leverage your blog posts to get your company more media attention?

When you don’t have anything newsworthy to say about your company, your blog may be all you need to get your business some buzz or at the very least, keep you on a journalist’s top of mind. Read more

Five Ways Newsletters Up Your PR Game

Newsletters not only help you attract new clients, but they can also help attract media to your business.

Think about it. You probably subscribe to someone’s newsletter because you want to receive their insider tips and be updated about any news on a regular basis. You want the latest scoop before everyone else who isn’t on their subscriber list.

The media are just like you: searching for the next big news item and trying to get it down in print before someone else does. When filled with the right content, your newsletter can be just the thing that a journalist needs to write their next article, or consider you as a source for their next story – leading to a possible media hit for you.

Here are five ways that newsletters can be used to your PR advantage:

1. Become the expert

Most newsletters have a “letter” section where you can talk to your subscribers about anything- insider tips, a hot button topic, etc. Use this section to talk about something that shows off your industry knowledge and establishes you as an expert in your niche.

2. Pitch the media…without pitching the media

Newsletters let you share company news on a regular basis without having to write a formal press release or pitch.

3. The long reach

You never really know who’s subscribed to your newsletter. It may be a journalist, a blogger or even a friend of a niche influencer who decides to pass on your newsletter one day.  A company I co-founded several years ago was included in someone else’s newsletter and a reporter from Maclean’s Magazine (a national magazine like the “Newsweek” of Canada) was subscribed.  The reporter then called us for a story and after the story appeared – we attracted a buyer and then sold the company!

4. Follow up, follow up

Newsletters are a great way to follow up with a reporter you’ve met and keep in touch with them. Send them an e-mail following your meeting, share with them your latest newsletter as a way to give them more information about you and mention why you’d think they’d find it handy.

5. Increase the number of eyes on your website

You always want to get more people looking at your website, which increases your chances of a sales or PR conversion. Pepper your newsletter with a few “go to my company site to learn more” links and get those eyeballs there.

 

How do you use your newsletter in your marketing or PR efforts? I’d love to hear your suggestions and experiences in the comments below or send me a message via Twitter or Facebook

Photo Credit: DTM Software

Public Relations Professionals: Promote Yourself!

If you’re here, in all likelihood it’s because you “liked” my Facebook page when I was named in All Facebook’s “10 Facebook Pages Every PR Professional Should Follow”. To show my appreciation, I’m devoting this post to give YOU some exposure.

Why?

1. I myself hire freelance PR pros on an ongoing basis to work with my corporate clients at Cross Border Communications. If you want to know more about Cross Border and how I built a 7-figure PR agency from home, watch my interview with The Rise To The Top.

2. My PR in Your Pajamas do-it-yourself clients are often on the lookout for PR freelancers, contractors and consultants to support them, especially when I’m unable to work with them.

I’d like to be able to refer them to this single page of PR professionals who are available for contracting work.

If you want to be included, post the following information in the comments below:
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The Smarter, Faster, Cheaper Way to Business Success

Congratulations to my friend, David Siteman Garland, of TheRiseToTheTop.com, on the recent release of his book, Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business.

In the book, David shares:

• How to out-smart (as opposed to out-spend) the competition and stand out in your niche

• Proven ways you can become a trusted resource and recognized expert the media loves!

• Case studies on how you can market and promote yourself by educating, entertaining and inspiring

• Specific strategies to build an incredibly loyal and responsive following

These are the very same strategies the top 1% of creative entrepreneurs and marketers use online and offline to easily and quickly attract followers, fans, and customers.

They will help you build your brand, become recognized as the trusted resource in your market, and increase your impact.

David has interviewed more than 200 entrepreneurs and forward thinkers for his web TV show. Their insights have been distilled in David’s new book.

Also, in The Rise To The Top, David has built a community of over 100,000 people without spending a cent on traditional advertising.

If you recall, David interviewed me for his web show a couple of months ago. I got to experience first-hand his explosive energy and enthusiasm to help entrepreneurs succeed — smarter, faster and cheaper. You definitely want some of that mojo rubbing off on you.

You can get your copy of Smarter, Faster, Cheaper on Amazon.com

How To Stand Out With No Marketing Budget

Quick question…what’s the best way to stand out in your market with no marketing budget?

Answer…get free publicity.

Once you figure out the system (and there is a system) to what YOUR unique stories are, and how to get those stories in the hands of media, bloggers and other key influencers who hold the key to your clients – you’ll realize there’s a TON of publicity opportunities you’ve been stepping over all these years.

What’s that costing your business? Read more

A Free Call on How to Do PR for Mom Entrepreneurs

Moms, if you’ve wanted to get GREAT publicity for your company but don’t have the money to hire a publicist, join me as I teach you how to do PR in order to generate traffic to your website and thousands of dollars in sales!

“5 SIMPLE SECRETS TO GETTING FABULOUS PUBLICITY” is where you’ll learn juicy secrets to getting PR that only the PR pros know about!

Register for this free call taking place on August 6th at 1:00pm PST here:

How to Do PR for Mom Entrepreneurs

This class is for you if you’re a mom entrepreneur who wants to save money by doing your own PR and just need a little help getting started. A little publicity can make a BIG difference in your business, so join me for this one hour information-packed seminar. Since I’ll be delivering it over the phone and the web, anyone, anywhere with a phone line OR internet connection can participate.

Even if you already have my ebook, you won’t want to miss this!

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