The Smarter, Faster, Cheaper Way to Business Success

Congratulations to my friend, David Siteman Garland, of TheRiseToTheTop.com, on the recent release of his book, Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business.

In the book, David shares:

• How to out-smart (as opposed to out-spend) the competition and stand out in your niche

• Proven ways you can become a trusted resource and recognized expert the media loves!

• Case studies on how you can market and promote yourself by educating, entertaining and inspiring

• Specific strategies to build an incredibly loyal and responsive following

These are the very same strategies the top 1% of creative entrepreneurs and marketers use online and offline to easily and quickly attract followers, fans, and customers.

They will help you build your brand, become recognized as the trusted resource in your market, and increase your impact.

David has interviewed more than 200 entrepreneurs and forward thinkers for his web TV show. Their insights have been distilled in David’s new book.

Also, in The Rise To The Top, David has built a community of over 100,000 people without spending a cent on traditional advertising.

If you recall, David interviewed me for his web show a couple of months ago. I got to experience first-hand his explosive energy and enthusiasm to help entrepreneurs succeed — smarter, faster and cheaper. You definitely want some of that mojo rubbing off on you.

You can get your copy of Smarter, Faster, Cheaper on Amazon.com

How To Stand Out With No Marketing Budget

Quick question…what’s the best way to stand out in your market with no marketing budget?

Answer…get free publicity.

Once you figure out the system (and there is a system) to what YOUR unique stories are, and how to get those stories in the hands of media, bloggers and other key influencers who hold the key to your clients – you’ll realize there’s a TON of publicity opportunities you’ve been stepping over all these years.

What’s that costing your business? Read more

A Free Call on How to Do PR for Mom Entrepreneurs

Moms, if you’ve wanted to get GREAT publicity for your company but don’t have the money to hire a publicist, join me as I teach you how to do PR in order to generate traffic to your website and thousands of dollars in sales!

“5 SIMPLE SECRETS TO GETTING FABULOUS PUBLICITY” is where you’ll learn juicy secrets to getting PR that only the PR pros know about!

Register for this free call taking place on August 6th at 1:00pm PST here:

How to Do PR for Mom Entrepreneurs

This class is for you if you’re a mom entrepreneur who wants to save money by doing your own PR and just need a little help getting started. A little publicity can make a BIG difference in your business, so join me for this one hour information-packed seminar. Since I’ll be delivering it over the phone and the web, anyone, anywhere with a phone line OR internet connection can participate.

Even if you already have my ebook, you won’t want to miss this!

Wear Your Pajamas to Work Day and Save 25% on Getting PR

In celebration of National Wear Your Pajamas to Work Day (US) on April 16, we’re offering 25% off “how to do PR” products and services that help mom entrepreneurs and small businesses gain the publicity they need in order to attract credibility, customers and sales for their companies.

PR in Your Pajamas blog readers can enter the coupon code PAJAMAS on any purchase until April 20 and save 25% off an ebook, custom media lists, PR coaching and other services.

Here’s what a recent client had to say:

“After just one PR consultation with Elena, we landed multiple interviews and had our first story placed in the media in just 10 business days!” says Edwin Yeh, CEO of investment firm St. John’s Capital Group. “The story gave us immediate expert status and revitalized our PR. I would recommend PR in Your Pajamas not just for entrepreneurs starting out, but also for any business that hasn’t fully utilized the power of PR.”

Check out the PR in Your Pajamas Ebook and Getting PR services page and save 25% off today!

Entrepreneurs, Get PR Now By Helping A Reporter

Entrepreneurs and moms who want to get PR, here is a great resource for you to find reporters that want to hear from you!

If you haven’t heard of it yet, sign up at www.helpareporter.com and get up to 3 emails a day, of 15 – 30 reporters looking to write a story and needing sources – people, products, companies that fit their particular story.

It’s a great way for you to learn how to do PR without having to build your media list. Remember, I just want you to get started because – if not now, when?

The only thing I ask is that you are clear on how to contact the media. You need to respect their time and intelligence and ask yourself before you send a response if it’s really going to help the reporter or their audience. Make sure you have a good pitch in place and then go for it!

You’ll let me know how you do, won’t you?

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