Did you know that Mother’s Day is the third biggest retail holiday? It falls only behind the winter holidays and back-to-school. Today’s guest post by Sabrina Fenster gives great insight for both marketers and brands alike. – Elena
In 2015, a whopping 21.2 billion dollars was spent on this special day when we honor the lovely ladies in our lives. Additionally, the spend per consumer is quite high, averaging out at $173. And for online stores, the average is even higher, at $225.87. Those numbers really can’t be ignored.
With all this in mind, Mother’s Day always manages to sneak up on us (both brands and consumers alike). Right now we’re in the home stretch for Mother’s Day marketing, but what you might not know is that the majority of purchases are actually made at the last minute, so there’s still plenty of time to really bring home the bacon!
13% of shoppers find their gifts one month ahead of the big day. They should all get a big gold star from mom! 12% are buying three weeks prior. 27% make their purchases two weeks in advance. And here’s the good news for marketers: the remaining 48% are made up of the procrastinators that we all know and love! 30% buy their gifts in the week before, while a surprising 18% will wait until the last possible minute and buy their gifts in the remaining 48 hours before the big day. Read More→