Being controversial is certainly one way of getting attention from the media and social networks. But, as our guest blogger Mickie Kennedy points out, you have to strike a balance to ensure it doesn’t backfire on you and your brand. Read on to learn how. ~ Elena Verlee
Have you ever scrolled through your Twitter feed and found a post or headline that so unnerved you, that set your teeth so on edge that in spite of your better judgement you just had to react?
Like many people do, you might have looked through the comments and follow-ups to see what others thought, hoping to find other people that saw just how ridiculously offensive the original post was. And, if you’re like most of the web, you likely clicked + shared the post, attaching your own editorial to the top.
In any case, you gave their article your time and attention; and what’s more, the link wound up being shared and clicked that much more because you found it so disagreeable.
Ironic, no? Despite the content grating at your better sensibilities, you wound up sharing and commenting on it, increasing its social clout — all because it grabbed your attention.
Let’s face it: you need a reason to stand out. If you sit down to write a blog, press release, or even just a solid headline, you immediately face a problem: it’s very easy to blend in with everyone else.