How do you know how well your campaigns are doing across different social media platforms? In this guest post, Mike Cushing tells us step-by-step how to use custom URLs and UTM tracking in Google Analytics. ~ Elena
Google Analytics makes it easy to broadly track how visitors are entering your websites. But what happens when you need to measure how a specific piece of content performs on a specific social channel? Google Analytics is a powerful tool, but it has limitations – mobile traffic from Facebook often appears as direct, organic search may be “not provided” or you may have poorly filtered campaign results.
Unfortunately, you’ll never get 100% of your data, so how can you make sure you’re getting all that you can when sharing across multiple channels? The answer lies in another Google tool: Custom Campaign parameters through UTM tracking. That may sound complicated, but it’s actually quite simple and powerful.