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Archive for Social Media – Page 3

Making a Case for YouTube

By admin · Comments (23)
Tuesday, September 20th, 2011
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YouTube logoChances are if you do your own PR, you already know that social media is an important, even essential, component of your toolbox. You probably have the usual suspects in your arsenal- Twitter, Facebook and LinkedIn- but what about YouTube? If you’re not already taking advantage of this video sharing site, these are a few reasons you should think about using it:

  • YouTube gets 790 million unique viewers per month and 100 billion page views per month. That’s a huge audience that may end up viewing your videos, visiting your website and calling to hire you for your services.
  • Social media is first and foremost about showing the human side of your business. When it comes to the online world, nothing is more human and personal than video.
  • It’s a unique and, again, more human way to connect with journalists and introduce them to your company, new services, etc.

I’m guilty of underutilizing this channel myself, but with stats like these, the power of YouTube definitely can’t be denied.

Read More→

Comments (23)
Categories : Social Media
Tags : articles about using social media as a marketing tool, benefits of YouTube, elena verlee, lessons from social media, online video, pr videos, Social Media, social media tools, social networks, Using YouTube for PR, Video Traffic Academy, YouTube

Stand Out and Get Liked Online

By admin · Comments (11)
Tuesday, September 13th, 2011
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Vancouver Canucks Green Men stand out in a crowdIn past social media workshops I’ve taught, the most popular questions I get are usually along these lines:

How do I get more followers?

How do I get more people to like me?

What can I do to get more eyes watching my videos?

While there isn’t really a magic formula to getting “liked” online, it’s important to never forget that just because more business is being done virtually doesn’t mean that the old rules of marketing and selling no longer apply.

I look at my newsfeeds and see too many people who just push out information robotically, expecting this to be enough to get them liked. Now more than ever, you should never underestimate the power of human touch in engaging people.

Think about it this way: Read More→

Comments (11)
Categories : Social Media
Tags : elena verlee, Get more followers, Get more likes, lessons from social media, Social Media, social media consultant, social media marketing, social media marketing for beginners

Why Bill Schweber @AnalogBill at @ee_times is #FollowFriday Worthy

By admin · Comments (0)
Friday, September 9th, 2011
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An Analog Master and Mind in a Digital World

Bill Schweber of EE Times Planet Analog HeadshotOur #FollowFriday worthy recommendation this week is Bill Schweber, site editor and print manager for EE Times’ Planet Analog.  Years ago, when I was looking for the analog guru at EE Times, the first few calls I made were to friends who understood analog technology.  The first person each mentioned was Bill. Then, I checked with media veterans and industry analyst friends. They also recommended the same guy – Bill Schweber, analog mastermind at EE Times.

Bill has written hundreds of opinion pieces (some have won industry awards) as well as in-depth design and application articles.  He is also an author of three engineering textbooks. Without a doubt, Bill’s background as an electrical engineer (BSEE/MSEE) at various technology companies and as EDN’s first analog-beat editor then executive editor has definitely honed his craft.  Read More→

Comments (0)
Categories : #FollowFriday
Tags : #FollowFriday, #FollowFriday Bill Schweber, #followfriday media, Bill Schweber, EE Times, elena verlee, Liz Estrella-Basilio, Medical DesignLine, Planet Analog, PowerManagement

The Advantage of Twitter Lists

By admin · Comments (4)
Tuesday, August 30th, 2011
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Elena Verlee Twitter List 20 Men Entrepreneurs to FollowA Twitter List is a great tool for relationship building that allows you to group together people you follow, so that you can easily track what they’re up to. You can also choose to keep your list private or public, with the latter option allowing others to follow your list.

The number one advantage of creating a Twitter List is convenience. Imagine getting to follow all your favorite bloggers in one stream without having to sift through the tweets of all the other people you follow!

However, not many people are taking advantage of this convenience to build up their public relations efforts. Here are a few ways that Twitter Lists can help you: Read More→

Comments (4)
Categories : Social Media
Tags : 20 male entrepreneurs to follow on twitter, elena verlee, lessons from social media, people to follow on twitter, social media consultant, social media marketing, social media marketing for beginners, social media PR, social media tools, taking advantage of twitter lists, twitter lists

Why James Temple @jtemple at San Francisco Chronicle/SFGate.com is #FollowFriday Worthy

By admin · Comments (1)
Friday, August 26th, 2011
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Always uncovering the realities of technology business and baggage

Our #FollowFriday Worthy recommendation this week is James Temple, who writes the Dot.commentary column for the San Francisco Chronicle and SFGate.com.  On Wednesdays, Fridays and Sundays you will always find something new out of James’ column to chew on. He usually comments on the controversial technology issues that affect us and while it IS a commentary, James’ view on technology and its sensitive issues that come along with it are always delivered in an informative manner.  He expresses angles on the selected topics of the day that urge you to think on things as you read through his exposés.

I learn something new and useful each time I visit his column. A month ago, he wrote something about getting serious about fake fees on phone bills. It made me start reading the bills in the mail more closely. Since then, I have managed to save a buck or two after going over my bill with the customer service rep on the vendor side. Likewise, as a “technology power consumer,” I found the article regarding flash cookies both fascinating and alarming, so much so that my use and browsing of the Internet has become more conscious and guarded.

If you are a businessperson or an entrepreneur, you will also find James’ column enlightening. He often discusses the many trends and shifts in the technology world, where business is heading and how technology is making our lives more complicated or even overly consumed.  Whatever it is, James will tap into these sensitive tech issues with a curious poke and dissect it for his readers to ponder on deeply.

James’s style comes from being a business reporter in the San Francisco Bay Area for over a decade.  He has covered advertising, banking, real estate and retail for the San Francisco Business Times, Contra Costa Times and Bloomberg.  He also writes about food and travel and occasionally produces video for SFGate.com.

James shared a personal side of him in our questionnaire which I found endearing (I also crack my knuckles!).

Here’s his take on things:

Laughs at: Modern Family and the Winklevi, for slightly different reasons.

Hopes: That journalism finds its financial footing in the digital age (given the choice, I’d prefer to be paid).

Thinks: That robots will soon take over … our hearts.

Reveals: I crack my knuckles. There I said it.

Is Inspired By: Clever writing, deep reporting and beautiful time-lapse photography.

Dream Coffee Date: Bill Bryson or Natalie Portman, for slightly different reasons.

Three times a week, you will get a smart dose of tech biz and controversy. Daily, you will find him on Twitter sharing information and definitely always a clever comment on things. (Even the article about the grandma downloading porn made me think twice about my WiFi connection!)

Follow James Temple on Twitter: @jtemple

Read him at the San Francisco Chronicle (SFGate.com): http://www.sfgate.com/columns/dotcommentary/archive/


Liz Estrella-Basilio is Elena Verlee’s San Francisco partner at Cross Border Communications. Together they work with start-up to multi-million dollar technology companies who want to get their story heard in traditional, digital and social media.

She recently revived her Twitter account and will be out on the prowl to find those who are truly #FollowFriday-worthy on Twitter. Follow her at @lizestrellab.

 

Comments (1)
Categories : #FollowFriday
Tags : #FollowFriday, #followfriday James Temple, #followfriday media, elena verlee, James Temple, Liz Estrella-Basilio, San Francisco Chronicle, SF Gate.com

Why @JesusDiaz at @Gizmodo is #FollowFriday Worthy

By admin · Comments (2)
Friday, August 12th, 2011
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King of Refreshing Posts & Unadulterated Commentary

Our #FollowFriday Worthy recommendation this week is Jesus Diaz, senior contributing editor and art director for Gizmodo. I came across Jesus one day when I wanted to see what gadgets Gizmodo was featuring.  Since then, whenever I needed a dose of something new and out-of-the-box (which is often), I would look in on what Jesus is posting.

Jesus is fearless with his ideas, thoughts and surely, his in-your-face approach which always leads to whetting your appetite for more edgy reading. Whether on Gizmodo or on Twitter, you will find Jesus’ posts a spicy treat for thought and surely a remedy for the bored spirit.  And if you are an electronic gadget freak, Jesus and his band of gadget gawking writers will always have something to check out on Gizmodo.

Jesus admits that he is in it for the fun and to grab more eyeballs than God.  He attests to the fact that he is the oldest guy there – the ‘lone wolf at Gizmodo, as in they let me do whatever I want…”  Well, he doesn’t sound like the oldest one there – he actually sounds pretty hip to me because of his no holds barred commentary and interesting posts. Read More→

Comments (2)
Categories : #FollowFriday
Tags : #FollowFriday Jesus Diaz, FollowFriday journalists, FollowFriday tech journalist, Gizmodo, Jesus Diaz, Liz Estrella-Basilio

How Public Relations, Marketing and Sales Work Together

By admin · Comments (7)
Tuesday, July 26th, 2011
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People putting pieces of a puzzle togetherA question that entrepreneurs often ask me is “What should I focus on to make my business more successful: PR, Marketing or Sales?”

You probably think that I’d say PR without question, right? But the reality is a business would thrive better with all three elements working closely together.

Marketing works to communicate the value of your offerings to your customers, potential clients, employees and investors, through your own advertising, newsletters and website. It’s you talking about yourself.

Public Relations can be simply defined as activities that build awareness and credibility for your company, product or service through third-party influencers – such as the media and bloggers. It’s others talking about you. Read More→

Comments (7)
Categories : Social Media, What Is PR and How Do You Get It
Tags : elena verlee, entrepreneur advice, Marketing, marketing for entrepreneurs, PR and Sales, public relations, public relations for entrepreneurs, Relationship between Marketing, Sales, sales for entrepreneurs, small business marketing, small business public relations, small business sales

Using Social Media to Enhance your Next Event

By admin · Comments (2)
Tuesday, July 19th, 2011
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Tweet wall at an eventOne of the services that my PR company, Cross Border Communications, offers is event PR and marketing for small-scale events such as seminars to large-scale functions like conferences. In doing these events and also attending ones in the world of Web 2.0, I’ve noticed an increasing trend towards incorporating social media into event marketing strategies.

Social media can play a powerful role in the planning, promotion and execution of your event. Here are some ways you can integrate social media into your marketing activities: Read More→

Comments (2)
Categories : Social Media
Tags : Blogging tips, Cross Border Communications, elena verlee, event marketing company, event marketing strategies, facebook, Searchtastic, Social media and events, social media maketing company, social media marketing strategies, Tweet Wall, twitter

Why @StacyCowley at @CNNMoney is #FollowFriday Worthy

By Liz · Comments (1)
Friday, July 15th, 2011
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“A Relapsed Tech Journalist (I’m CNNMoney’s tech editor), Itinerant Personal-finance Blogger, General Literary Roustabout”

Stacy Cowley, CNN MoneyOur #FollowFriday-worthy recommendation this week is Stacy Cowley, tech editor and writer for CNNMoney, where she also oversees the site’s daily coverage of the industry’s top companies, personalities and events.

You will love this dynamo’s posts on CNN.  Stacy not only covers the tech and biz world. When she’s not posting a thought-provoking article on CNNMoney pages, you will find her sharing her IMs on CNNMoney’s Tech Tumbler (one of the most entertaining and interesting pages within the CNN website).

And once in a while, you will also find one of Stacy’s foodie ramblings on CNN’s Eatocracy page.

This versatile writer began covering the tech world during the dot-com days for Silicon Alley Reporter, and served as a New York-based correspondent for IDG News and CRN Magazine.  Stacy’s writing have appeared at publications including the Village Voice, Baltimore Sun, Bookslut and Edible Brooklyn.

Today, in addition to her work as editor at CNNMoney, Stacy also posts personal blogs at various websites.

Read More→

Comments (1)
Categories : #FollowFriday
Tags : CNN Eatocracy, CNN Money, CNN Money Tech Tumblr, FollowFriday tech journalist, Liz Estrella-Basilio, Stacy Cowley

How to avoid being a #hashtagfail

By admin · Comments (7)
Wednesday, July 13th, 2011
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The internet was abuzz last week over the latest hashtag fail: Entenmann’s, an American baked goods company, committed a Twitter faux pas when it decided to use the right hashtag at the wrong time:

As #notguilty was a trending hashtag being used in direct relation to the Casey Anthony trial, Entenmann’s landed itself in a PR firestorm after this tweet. The company has since apologized and claimed the hashtag use was unintentional; however, many accused Entenmann’s of taking advantage of a serious situation to advertise its products. Only time will tell how badly this tweet will affect Entenmann’s. Read More→

Comments (7)
Categories : Social Media
Tags : #hashtagfail, elena verlee, Entenmann's not guilty tweet, Entenmann's tweet, lessons from social media, Social Media, social media mistakes, social media tips, twitter
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