PR Opportunity: Want to Be on a New TV Show?

Entrepreneurs and PR peeps:

Do you have a cool new product or hot gadget you want to get some publicity for?

Are you an expert with an opinion on something controversial or are part of a trend?

Want to pitch story ideas and leads related to pop culture, celebrities, entertainment or lifestyles?

If so, leave the details in a comment below so my friend and reporter for a new daily one hour talk show in the San Francisco Bay area can hear about it.

She’s asked me to help spread the word.

Read more

4 Essential Tools to Get Publicity

I believe publicity is something accessible to virtually anybody. You don’t need a big PR budget, or to hire a PR agency on retainer, or to spend massive amounts of time to get free publicity for your business.

In fact, I’ve distilled the most essential publicity tools into just four things:

Read more

Five Frequently Asked Questions About Publicity STORM

*** ANNOUNCEMENT *** We’ve added a three-pay option for Publicity STORM. However, this special payment plan is only available until today, July 6th. So if the cost has been stopping you from enrolling, we’ve now made it a non-issue for you. Check it out: http://www.PublicitySTORM.com

Publicity STORM FAQ

Since I launched Publicity STORM last week, I’ve received a flood of emails about the program and even about PR in general.

I thought I’d share them with you, just in case you have the same questions yourself.

Q1:  I’m just starting out writing my book/building my product/launching my company – do I want to get publicity now?

A:  Absolutely. If you’re writing a book or creating a program then you already have the expertise to be a journalist “source” – a person that can comment on breaking news, trends or particular topics.

In fact, these days publishers are looking for authors who can build their own platform and have a loyal following and buzz around them. They want to know you can be your own publicist.

If you’re launching a new company or product, you can test your message or your product right away in a “soft” launch before you spend lots of money on it. Test and adjust, test and adjust!

You may also attract potential partners, investors and of course, customers, by getting early publicity.

Read more

STORM Alert!

These past few days, I’ve been showing you how publicity is all about the stories you tell.

If you have an interesting, compelling story, then journalists, bloggers and other information publishers will want to hear it and spread your message to their audiences.

After all, they need to provide all this content, 24 hours a days, seven days a week.

That means, journalists need you as much as you need them! Read more

Up Your Chances For Getting Publicity in Your Favorite Magazines

In today’s video, I share with you an easy way you can get featured in top magazines and other publications. This tip is free and only takes minutes to implement, but you do have to work it.

If you like it and would like to get my five-step S.T.O.R.M. formula for getting a flood of free publicity for your business, do join me in my free teleseminar, “How to Create Powerful Stories That Get You Free Publicity,” on Tuesday, June 29, 2010, 11 am PST (2 pm EST).

Type your name and best email address below so I know where to send your access link:

Enter Your Name:

Enter Your Email:

YOU Do Have A Publicity-Worthy Story!

Enter Your Name:

Enter Your Email:

As an entrepreneur, you have a big message to share with the world.

But if you’re like most small business owners I know, you doubt that anybody would be interested in YOUR story. Certainly not journalists, who are constantly looking for compelling, moving, interesting stories.

Well, you know what? You DO have a story to tell, and it isn’t boring at all! In fact, you probably have an endless array of stories that journalists, bloggers and other information publishers would love to get out to the world. Yes, I mean YOU.

And to prove it, I’m going to share with you my S.T.O.R.M. formula for coming up with–not one, not two–but a stream of publicity-worthy stories about you, your business, and your product or service.

My Publicity S.T.O.R.M teleseminar will be on June 29, 2010, Tuesday. Sign up below to get your free access:

Enter Your Name:

Enter Your Email:

5 Things You Should Know About The Media

I once interviewed a reporter and asked her how many emails and voicemails she gets on a daily basis.  The answer is…a lot.  Traditional media – reporters, TV and radio producers – are deluged with inquiries, press releases and story pitches. Many of them thrive on being busy, work on more than one story at a time, and are often on deadline.

That’s not to say they don’t want to hear from you.  Here are 5 things you should know:

1. Journalists need a reason to do a story NOW (not tomorrow) – if you can answer the questions, “why you?” and “why now?” you’ll get their attention.  Do you have a good story or product for Father’s Day? That was one of our big holiday pitches when we had our socks by subscription company.   Are you a coach who can offer tips on How to Survive Valentine’s day without having a partner in your life?    Read more

50 Things Getting Publicity Can Do For You

If you’re on the fence or wondering “why bother?” getting publicity, I’ve put together a list of 50 wonderful things publicity can do for you.

Enjoy!

1. Publicity establishes you as an expert in your field
2. You create a strong brand – the first person people think of in your industry
3. Potential clients are “pre-sold” when they call you
4. Those on the fence about working with you, now buy
5. Clients pay for your consulting –at higher prices than before  
6. Clients work with you for longer periods because of your credibility Read more

Getting PR and Investment on Dragon’s Den

For my Canadian entrepreneur friends…

Fresh off the highest-rated season yet, CBC Television’s DRAGONS’ DEN is embarking on an epic audition tour. The show gives aspiring entrepreneurs the opportunity to pitch their ideas to a panel of wealthy Canadian moguls who are entrepreneurs themselves. The prize is real cash and real investment – from the Dragons’ own pockets!

This is a fantastic opportunity for entrepreneurs and small business owners to come down and pitch their business concept for the chance to appear on national television.

As extra incentive this year — entrepreneurs with an eco-friendly business, invention or idea could qualify for a $100,000 Greenvention prize from Sun Chips.

Our socks by mail company actually appeared in a sister show called Fortune Hunters back in 2007, shortly before we got bought out

There are over 40 stops in the audition tour. Visit www.cbc.ca/dragonsden for more information.

Interview with Marybeth Bond on Author PR and Oprah

It was so fun to chat with Marybeth Bond, the expert in women’s travel who has adventured her way through 70 countries! She is an award-winning author who has written 11 books including 50 Best Girlfriend Getaways in North America, and Gutsy Women.

Marybeth is a nationally recognized travel expert and media personality, having been interviewed on over 150 TV stations, and 250 radio stations including CBS News, CNN, ABC, NBC, National Public Radio and National Geographic Weekend.

With her book Gutsy Women, Marybeth was a featured guest on the Oprah Winfrey Show and she shares with us her journey towards getting booked on the show, which took her several years of creative persistence!

Marybeth shares lots of golden nuggets in this interview, including how to take No as an answer (it just means not yet!), how to use your website as your business card, creating multiple streams of income, using soundbytes in interviews and how women can help each other to build business relationships.

Checkout her information-packed website at www.gutsytraveler.com and listen to our interview here

Next Page »