Here at PR in Your Pajamas, we talk about the various PR tools at your disposal. However, there’s a danger of missing the forest for the trees. That is, being preoccupied with individual tools and losing sight of the bigger picture.
Talk to a PR consultant and many are hired when something urgent comes along: a new product announcement, a major customer comes on board, something negative happens and there is a crisis in reputation management or the stock price takes a dive. At this point, it’s tempting to take a shotgun approach to PR: solve a specific and time-sensitive need. However, it’s better to approach things strategically.
Strategic PR maximizes your resources to ensure you meet your business’ most important goals. Here are the key elements:
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The foundation of successful PR is a sound message strategy. In this post I’m going to share with you the why, the how, and at the end, give you an in-depth worksheet you can download to help you do this yourself – whether you are a kitchen table entrepreneur or technology start-up, you’ll benefit from this exercise.
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