This is a featured post by Michelle Peterman, a site supporter who will be contributing to the blog on a regular basis.
The definition of SEO has changed. If you haven’t heard that at least once a year, you haven’t read enough about SEO. The fact is that the concept is so far beyond search and search engines that SEO is almost a full-service marketing institution.
SEOs — referring to search engine optimizers, aka the people who actually DO the SEO (the abbreviations in this area can be a bit repetitive at times) — are now concerned with rankings outside of Google, and are becoming responsible for increasing company reach and ultimately converting more visitors into buyers. If you’re looking to hire an SEO firm, or you want to be ambitious and practice in-house, you’ll be facing a variety of fronts.
Social Media Marketing
An SEO firm is now responsible for managing and updating social media accounts. Like a PR company, the SEO firm may be asked for input on how to interact with customers or increase engagement. Social media largely depends on being genuine and starting conversations. Using tools like Klout, measure who the major influencers are in your social circle, then try reaching out to them. Go directly to the source and email a pitch to the editors. Guest blogging and social media go hand in hand, and they are both great outreach tools if you want to reach a new audience quickly. Read More→