My Birthday Bash Starts Today!
October 21, 2010 by Elena
Filed under What Is PR and How Do You Get It
I’m turning 42 years old tomorrow… and YOU’RE getting the treats.
Until tomorrow, midnight Eastern time, you get 42% off any of the PR in Your Pajamas products and selected services. Use the coupon code BDAY2010 at check out to get your discount.
Click here to get your 42% discount on all my products
Click here to save 42% on an Email Pitch and Press Release and Customized Media Lists.
Don’t forget to use coupon code BDAY2010.
This is my way of saying “Thank You!” for being part of my world. You have helped me become who I am today.
I hope I can enrich your life as well.
PR in Your Pajamas Now Reaches More Small Biz Owners
October 11, 2010 by admin
Filed under What Is PR and How Do You Get It
Cool news!
Visa Business Network recently added PR in Your Pajamas in its official library of blogs dedicated to helping entrepreneurs efficiently manage and grow their businesses.
In case you’re not yet familiar with it, The Visa Business Network is an online community where small business owners can interact with each other and get personalized help on goals that range from growing their customer base to managing their business. Visa provides over 100,000 active members with tools such as a small business mentor program, business goal toolkits, question and answer forum and content ranking features.
Sample Media Pitch Letter: Highlighting Your Product
September 21, 2010 by Elena
Filed under What Is PR and How Do You Get It
One thing I always tell my PR students is: You don’t have to write a press release to get media exposure.
A media pitch is much easier to prepare than a press release and, done right, it can get you that media interview or feature.
A media pitch is simply a brief letter you send to a reporter to get them interested to do a story on you. In this blog post, I’ll show you how to write one of the simplest media pitches, the product-oriented media pitch.
This type of media pitch can be three to five paragraphs long. I’ll break down each part of the media pitch to you and end with a sample media pitch letter that follows this template.
Read more
How to Give A Stellar Media Interview
September 14, 2010 by Elena
Filed under What Is PR and How Do You Get It
Here’s an excerpt from a webinar I organized with media trainer, Anna Vue, on “How to Give a Stellar Media Interview”:
In this excerpt, you’ll learn how to prepare for a media interview, and how to keep your interview “circular” rather than “linear.” You’ll learn how to:
- craft your key messages
- determine if you’ve successfully communicated your key messages in an interview
- make the reporter’s job easier (and earn goodwill points with them!)
- an advance interview technique
This webinar was an exclusive bonus for the first registrants to Publicity STORM, my signature program where I share my step-by-step blueprint for generating media-sexy stories about your business and using them to get free publicity and exposure.
However, for a limited time, you can get the full audio and video recording of this exclusive webinar–as well as the slides and transcript–when you purchase Publicity STORM.
Click here to learn more about Publicity STORM.
15 Types of Stories That Get You Free Publicity
September 6, 2010 by Elena
Filed under What Is PR and How Do You Get It
Many small business owners never approach journalists, because they don’t think they have anything news-worthy to offer.
The truth is, they just don’t know which elements of their business are worthy of media exposure.
Below is a list of 15 types of stories that journalists are usually looking for. Don’t be overwhelmed by the seemingly long list. Consider it a buffet for you to choose from. And certainly, don’t feel compelled to use them all at once!
Also, avoid the temptation of saying to yourself “My business is different, this idea won’t work.” Yes, it will. These general topics work over and over again for many different companies and individuals.
If you just open up to the possibility, I guarantee you’re going to see different types of stories you would never have thought of that actually apply to you, your business, product, service, book or expertise.
Time-Sensitive Media Stories
These are stories we commonly think of as “news.” It’s time-sensitive or time-bound, which means, after a certain date, it’s pretty much useless.
For example, if you’re organizing an event, then at a certain time, information about that event is no longer news or interesting.
Read more
PR Opportunity: Want to Be on a New TV Show?
August 13, 2010 by Elena
Filed under What Is PR and How Do You Get It
Entrepreneurs and PR peeps:
Do you have a cool new product or hot gadget you want to get some publicity for?
Are you an expert with an opinion on something controversial or are part of a trend?
Want to pitch story ideas and leads related to pop culture, celebrities, entertainment or lifestyles?
If so, leave the details in a comment below so my friend and reporter for a new daily one hour talk show in the San Francisco Bay area can hear about it.
She’s asked me to help spread the word.
4 Essential Tools to Get Publicity
July 20, 2010 by Elena
Filed under What Is PR and How Do You Get It
I believe publicity is something accessible to virtually anybody. You don’t need a big PR budget, or to hire a PR agency on retainer, or to spend massive amounts of time to get free publicity for your business.
In fact, I’ve distilled the most essential publicity tools into just four things:
Read more
Five Frequently Asked Questions About Publicity STORM
July 6, 2010 by Elena
Filed under What Is PR and How Do You Get It
*** ANNOUNCEMENT *** We’ve added a three-pay option for Publicity STORM. However, this special payment plan is only available until today, July 6th. So if the cost has been stopping you from enrolling, we’ve now made it a non-issue for you. Check it out: http://www.PublicitySTORM.com
Publicity STORM FAQ
Since I launched Publicity STORM last week, I’ve received a flood of emails about the program and even about PR in general.
I thought I’d share them with you, just in case you have the same questions yourself.
Q1: I’m just starting out writing my book/building my product/launching my company – do I want to get publicity now?
A: Absolutely. If you’re writing a book or creating a program then you already have the expertise to be a journalist “source” – a person that can comment on breaking news, trends or particular topics.
In fact, these days publishers are looking for authors who can build their own platform and have a loyal following and buzz around them. They want to know you can be your own publicist.
If you’re launching a new company or product, you can test your message or your product right away in a “soft” launch before you spend lots of money on it. Test and adjust, test and adjust!
You may also attract potential partners, investors and of course, customers, by getting early publicity.
STORM Alert!
June 29, 2010 by Lexi
Filed under What Is PR and How Do You Get It
These past few days, I’ve been showing you how publicity is all about the stories you tell.
If you have an interesting, compelling story, then journalists, bloggers and other information publishers will want to hear it and spread your message to their audiences.
After all, they need to provide all this content, 24 hours a days, seven days a week.
That means, journalists need you as much as you need them! Read more
Up Your Chances For Getting Publicity in Your Favorite Magazines
June 24, 2010 by Elena
Filed under What Is PR and How Do You Get It
In today’s video, I share with you an easy way you can get featured in top magazines and other publications. This tip is free and only takes minutes to implement, but you do have to work it.
If you like it and would like to get my five-step S.T.O.R.M. formula for getting a flood of free publicity for your business, do join me in my free teleseminar, “How to Create Powerful Stories That Get You Free Publicity,” on Tuesday, June 29, 2010, 11 am PST (2 pm EST).
Type your name and best email address below so I know where to send your access link:
And more 
