2012 was all about social media in PR. However, traditional PR skills and strategies remain essential. This emerging dual nature of PR was evident in our readers’ favorite posts for the year:
We’re still grappling with social media, and this post shows how some marketers have blown it big time. But the rest of us can learn from their mistakes.
A well-written press release is still an indispensable ingredient in your PR recipe. Learn how to make a press release help instead of hurt your PR efforts.
Let’s go back-to-basics with simple ways to write an effective media pitch.