Now that PR is increasingly becoming “social,” it’s more important than ever to deliver your PR message with the help of images.
Visuals play an essential role in PR storytelling. They can bring your product or brand to life in a way that words, even when crafted by the most talented writer, can never accomplish.
Visuals are immediately comprehensible. You can impart a message with an image much faster than with words.
Images can also transcend language. Think of how the image of a mother cradling her baby evokes similar feelings in different cultures.
With social media as one of your PR tools, it has also become much easier to create, use, and distribute images.
Consider the following visual tools in your PR work: