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Archive for What Is PR and How Do You Get It – Page 5

The 7 G’s That Maximize Your Presence At Live Events

By Elena · Comments (2)
Wednesday, June 1st, 2011
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Live Events Networking Tips
In the two and a half years since I’ve been active on social networks, I’ve met a ton of really interesting and influential people. I love online networking and it works really well for me as an entrepreneur running a virtual business.

However, I’ve been attending more live events and conferences recently and networking in person because I really love meeting new people.

Even if you’re not the host, a speaker or an exhibitor at the event, here are simple ways you can have fun, make an impact and maximize your presence -– and therefore the business opportunities coming your way.

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Comments (2)
Categories : What Is PR and How Do You Get It
Tags : how to network at live events, networking tips, tips for live events

109 Ways to Make Your Business Irresistible to the Media

By Elena · Comments (11)
Tuesday, May 17th, 2011
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This post was first published in Copyblogger.com. My friend Patrick Garmoe, a former reporter, wrote this piece and received permission for us to reprint it here. Enjoy!


Irresistible PR

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery.

You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better.

“Why did they interview that guy instead of me?” you wonder.

Actually, it’s not you. 99 times out of 100, it’s not your qualifications, your knowledge, or your ability.

It’s your approach.

After 10 years as a journalist, I’ve seen just about every bad pitch you can imagine. And I’ve also come up with 109 foolproof ways to entice the media in your city to highlight your business — approaches that make the mainstream media unable to resist you.

(And lots of them work just as well with bloggers and social media influencers.)

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Comments (11)
Categories : What Is PR and How Do You Get It
Tags : Copyblogger PR, irresistible PR, make your business irresistible to media, media relations tips, patrick garmoe, PR tips

Building Long-Term PR Relationships in a Digital World

By Elena · Comments (7)
Tuesday, April 26th, 2011
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Dongbu HiTek PR Case Study

When we first started working with Dongbu HiTek in 2001, it was a start-up semiconductor manufacturer based in Korea wanting to enter the North American market. Though its parent company was worth $11 billion, Dongbu was going to enter a competitive market mostly buying from strong competitors in Taiwan and China. It was virtually unknown in the semiconductor industry and had no relationships with key media and analyst influencers in the US.

In 10 years we have provided the gamut of technology PR and marketing communications services for Dongbu – writing, media relations, trade show and event management, marketing collateral development, and much more.  We have also done PR projects for them in Europe and Asia.
Although we now work with clients on online strategies, a decade ago there was no Twitter, Facebook or LinkedIn. No one was blogging, getting inbound links or using SEO to get found. We built relationships with Dongbu’s key influencers the old-fashioned way – one person at a time.

In an increasingly digital world, don’t underestimate the power of building long-term and personal relationships. The lessons below still apply today.

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Comments (7)
Categories : PR Case Study
Tags : Dongbu HiTek, how to build relationships with media, PR Case Study, public relations case study, relationship building in a digital world, relationship building tips, tech pr

How to Leverage Company Activities To Get PR

By Jackie · Comments (1)
Tuesday, April 5th, 2011
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One of our newest clients, Rapid Electric Vehicles (REV) delivers completely electric fleet vehicles that serve as the first-ever mobile storage system for the electricity grid, in addition to powering on-site equipment for fleet crews.
Rapid Electric Vehicles PR

They have a unique technology, blue-chip customers, a clearly articulated vision and an extremely quotable CEO. At first glance, it seems like they compete in a space that is crowded… until one digs deeper to find their truly compelling story.

The founder and CEO, Jay Giraud, travels and speaks extensively as a passionate advocate for clean technology in Canada and the US. In a single month, we have observed Jay:

  • present at the Canadian Financing Forum, be named in Vancouver’s Clean Tech “Ready to Rocket” award list
  • speak as a panelist at the California Vehicle to Grid Consortium
  • present on “Smart Grids, Smarter Cars” at the Niagara Development Forum on Innovation & New Concepts in Ontario
  • participate in a local tech industry reception, and
  • most recently, attend a micro-grid military unveiling in Oahu.

So, how does one get media excited about a company, in order to maximize a busy CEO’s activities?

Here’s what we did:

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Comments (1)
Categories : PR Case Study
Tags : Cross Border PR, Jay Giraud, Jay Giraud in media, PR Case Study, Rapid Electric Vehicles, Rapid Electric Vehicles in media, technology pr, Vancouver PR agency

How to Work with Your PR Partner

By Elena · Comments (3)
Thursday, March 31st, 2011
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How to Work with a PR Agency or Consultant

Last week, I wrote a post about choosing a PR partner, whether an individual consultant or a full-service PR agency. Today, I’d like to talk about how to make the most of working with the PR partner you’ve chosen.

Working with a PR partner can be an essential step in the growth of a business. A good PR consultant or agency will help you refine your core messages and make sure they reach your target markets. The best part is, you’ll accomplish all this without doing all the nitty-gritty work yourself. You can focus on growing your business instead.

However, your results will depend on how much you put into the relationship with your PR partner. Below are some of my tips for working with your PR agency or consultant.

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Comments (3)
Categories : What Is PR and How Do You Get It
Tags : corporate PR tips, how to work with a PR agency, PR agency tips, PR tips, working with a PR agency

How to Choose a PR Partner

By Elena · Comments (1)
Tuesday, March 22nd, 2011
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How to Choose a PR ProfessionalAt some point in your business’ life, you’re going to need the services of a PR professional. Perhaps you’ve got big goals that require getting your message out to a bigger audience — one you can’t reach if you tried to do your own PR, and one you don’t have the staff for.

Choosing a PR partner to help you accomplish your goals can leave you as confused as a kid in a candy store. With so many options and a limited budget, how do you get the most bang for your buck?

In this post, I’ll share with you the considerations you need to make to determine what you really need, and how to find the right PR expertise.

Before Hiring a PR Partner

Before you work with a PR partner, make sure to clarify your:

  • Goals

What do you want to accomplish through PR? How do you want to position your company in the market? How do you want to be perceived?

  • Expectations

Assess the newsworthiness of your products, services, and programs. Be realistic with what you expect from PR. It isn’t a magic wand that will make your products a bestseller.

  • Budget

How much can you allocate for PR? Many companies think of PR as a one-off expense to launch a major product or service, but a sustained effort over at least six months is really what will build momentum. Figuring out an overall budget will determine which PR activities can be implemented, and which will have to wait.

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Comments (1)
Categories : What Is PR and How Do You Get It
Tags : how to choose a PR agency, how to choose a PR professional, PR agency, pr consultant, PR consultant vs agency, pros and cons of PR agency, pros and cons of PR consultants, selecting PR agencies, working with PR agencies

5 Reasons the Media Is Ignoring You (And How to Get More Media Attention)

By Elena · Comments (9)
Tuesday, March 8th, 2011
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Why Media Is Ignoring You

When you’re not getting any media coverage, whose fault is it ?

Is it media’s? They’re preoccupied with other things, especially politics and show business — topics that probably don’t have anything to do with your product.

Is it the fault of your business? It’s just not interesting enough, or compelling enough to warrant media attention.

Or is it your fault? Are you doing something wrong?

To answer these questions, here are…

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Comments (9)
Categories : What Is PR and How Do You Get It
Tags : free pr, how to get media coverage, media attention, media coverage, media exposure, PR tips, What Is PR and How Do You Get It

How to Create a Good Online Media Center

By Elena · Comments (6)
Tuesday, March 1st, 2011
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One of the first things we do with new clients is look at their website to see if they have an online media center.

An online media center is a page on your website with all the important background information on your company or business. It should give an interested journalist the answers to the basic questions running in his or her head:Media Questions

Who?

What?

Why?

How?

When?

So what?

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Comments (6)
Categories : What Is PR and How Do You Get It
Tags : how to make an online media center, online media center, online press kit, online press page

PR Packs a Multi-Million Dollar Punch

By Elena · Comments (1)
Tuesday, February 22nd, 2011
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From time to time, we’ll be sharing with you some PR case studies. These case studies will help to identify the key elements to a successful PR campaign. Our hope is they will help you use PR to achieve your business goals. Today’s case study is from my Director of Client Services at Cross Border Communications, Jackie Peterson.

Since jumping into the PR game a few years ago, I have learned plenty about media and delivering messages effectively. I feel fortunate to have met people running businesses from all walks of life in many different realms.

successful business man confident of his growt...

The best part of PR is meeting the entrepreneurs. They are equal parts creative, passionate and life-loving, with a dash of wild and a pinch of crazy.

In other words, we get along swimmingly.

Helping them achieve their vision is most rewarding. Probably one of the most illustrative examples of the power of PR happened in 2010, when I worked with a company looking to raise money for a private fund.

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Comments (1)
Categories : PR Case Study
Tags : PR Case Study, PR lessons, PR results, successful PR

How to Give Product Samples to Media

By Elena · Comments (9)
Tuesday, February 8th, 2011
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How to Give Product Samples to Media

One of the best ways to get free publicity is to give samples of your product to the media. Sometimes, the media themselves will approach you, requesting a sample for them to photograph or review.

However, even if you don’t get such requests, you can be proactive in sending out samples.

Doing so demonstrates your confidence in your product. The media themselves –or someone they know and trust–can try your product first-hand and give an unbiased opinion on it.

Plus, it’s much easier and more compelling to write about a product that’s already in your hands, especially if it’s relevant to your beat (a topic assigned to reporters). For example, a beauty editor may be more likely to write about a new moisturizer if they receive a sample bottle to try.

That said, there are right and wrong ways of giving product samples. Below are some useful tips to remember:

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Comments (9)
Categories : What Is PR and How Do You Get It
Tags : get free PR with product samples, product samples to media, product sampling for publicity
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Elena Verlee
Elena Verlee
The Passionate Publicist