With an 8 year old and a 3 year old, all I hear around Christmas time is their wishlist for what Santa is going to give them. So I thought I would join in the fun and create my own Christmas wish list for my business (and me). I hope Santa is listening.
- A New Identity – Okay, not for me, but my logo and website for my 12 year old PR agency is…12 years old. I’m embarrassed to say that I’ve been too busy trying to get client work done that I haven’t been walking my own talk in terms of branding. Happily, I’ve found a great logo designer and I’m expecting my new logo sometime in February.
Cost: $600 for logo, still looking for an awesome wordpress designer/theme to wrap around it that won’t cost an arm and a leg (know anyone?)
- A New Phone – I have a first generation iPhone that I’ve dropped so many times I cannot hear it ring. But that’s partly why I love it so much. However my husband, sister and best friend now have the iPhone 4 and the only reason I want one is so I can do Face Time video with them. I also love the built-in camera that takes better pictures than… my camera.
Cost: $500 – 750 depending on the model
- Books – I know I should get a Kindle or iPad, but I still love the feel of real books. A book on my list to get is Howard Eaton’s Brain School which documents how children with ADD and dyslexia can benefit from the life changing Arrowsmith methodology. After a couple of years of cognitive brain exercises, the children go on to lead normal lives. Who knew the brain could be changed? Apparently so.
Cost: About $20 on Amazon
- Coaching – I’m poised for #bigthingscoming in 2011 and I know every time I’ve worked with a coach it jumpstarts my creativity, helps me take massive action, which of course in turn generates great results. I’m blessed to have many “unofficial” coaches in my corner this year but it’s not the same as working with someone who works with me on a specific plan, over a specific period and who has been where I want to go.
Cost: The coaches I am interested in charge $1000 – 3000 a month.
- Heat – I’m a tropical girl at heart. Besides working in my pajamas, my next favorite outfit are a tank top, shorts and flip flops. Way before Spring hits, I need to be on a hammock, with my book and my iPhone, enjoying the sunshine. All that relaxation and vitamin D usually helps my creativity and I come up with my next big endeavour. I keep telling my accountant it’s a corporate retreat and very necessary to a successful business! Let’s hope he buys it.
Cost: Priceless. It’s a must have.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.
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