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	<title>PR In Your Pajamas</title>
	<link>http://prinyourpajamas.com</link>
	<description>Publicity, Marketing and Coaching for Entrepreneurs</description>
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		<title>Put an to End Meaningless PR Metrics</title>
		<description><![CDATA[Ever wonder what PR metrics really mean? Gone are the days when the success of PR is measured only by outputs: number of articles published about our company; number of people who were reached by the publications, TV programs and radio shows we appeared in; etc. The problem with these metrics is, we&#8217;re never really [...]


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		<link>http://prinyourpajamas.com/meaningless-pr-metrics/</link>
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		<title>How to Do PR &#8212; Visually</title>
		<description><![CDATA[Now that PR is increasingly becoming &#8220;social,&#8221; it&#8217;s more important than ever to deliver your PR message with the help of images. Visuals play an essential role in PR storytelling. They can bring your product or brand to life in a way that words, even when crafted by the most talented writer, can never accomplish. [...]


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		<link>http://prinyourpajamas.com/how-to-do-pr-visually/</link>
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		<title>Unlocking Social Media for PR: Part 4</title>
		<description><![CDATA[In this post, you&#8217;ll find an excerpt of the fourth and final installment of PR Newswire&#8217;s ebook, &#8220;Unlocking Social Media for PR.&#8221; In case you missed them, you&#8217;ll find the earlier parts below: Part 1: Wetting Your Feet in the Pool of Social Media Part 2: The Evolved Practice of Journalism and Earned Media Landscape [...]


Related posts:<ol><li><a href='http://prinyourpajamas.com/unlocking-social-media-for-pr-part-3/' rel='bookmark' title='Permanent Link: Unlocking Social Media for PR: Part 3'>Unlocking Social Media for PR: Part 3</a> <small>It&#8217;s time for Part 3 of PR Newswire&#8217;s ebook, &#8220;Unlocking...</small></li>
<li><a href='http://prinyourpajamas.com/unlocking-social-media-for-pr/' rel='bookmark' title='Permanent Link: Unlocking Social Media for PR'>Unlocking Social Media for PR</a> <small>PR Newswire recently released an ebook, &#8220;Unlocking Social Media for...</small></li>
<li><a href='http://prinyourpajamas.com/unlocking-social-media-for-pr-part-2/' rel='bookmark' title='Permanent Link: Unlocking Social Media for PR: Part 2'>Unlocking Social Media for PR: Part 2</a> <small>Today we continue our series on &#8220;Unlocking Social Media for...</small></li>
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		<link>http://prinyourpajamas.com/unlocking-social-media-for-pr-part-4/</link>
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		<title>Unlocking Social Media for PR: Part 3</title>
		<description><![CDATA[It&#8217;s time for Part 3 of PR Newswire&#8217;s ebook, &#8220;Unlocking Social Media for PR.&#8221; Here are the links to the previous parts of this series: Part 1:  Wetting Your Feet in the Pool of Social Media Part 2:  The Evolved Practice of Journalism and Earned Media Landscape In Part 3, author Sarah Skerik dives into [...]


Related posts:<ol><li><a href='http://prinyourpajamas.com/unlocking-social-media-for-pr-part-2/' rel='bookmark' title='Permanent Link: Unlocking Social Media for PR: Part 2'>Unlocking Social Media for PR: Part 2</a> <small>Today we continue our series on &#8220;Unlocking Social Media for...</small></li>
<li><a href='http://prinyourpajamas.com/unlocking-social-media-for-pr/' rel='bookmark' title='Permanent Link: Unlocking Social Media for PR'>Unlocking Social Media for PR</a> <small>PR Newswire recently released an ebook, &#8220;Unlocking Social Media for...</small></li>
<li><a href='http://prinyourpajamas.com/elements-social-media-policy/' rel='bookmark' title='Permanent Link: 10 Elements of A Social Media Policy for Your Company'>10 Elements of A Social Media Policy for Your Company</a> <small>Your business needs a social media policy. Let me illustrate...</small></li>
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		<link>http://prinyourpajamas.com/unlocking-social-media-for-pr-part-3/</link>
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		<title>Unlocking Social Media for PR: Part 2</title>
		<description><![CDATA[Today we continue our series on &#8220;Unlocking Social Media for PR,&#8221; an ebook by PR Newswire. If you missed the first part of the series, click here to read an excerpt from the ebook: the Introduction and table of contents of the ebook&#8217;s first part, &#8220;Wetting Your Feet in the Pool of Social Media.&#8221; The [...]


Related posts:<ol><li><a href='http://prinyourpajamas.com/unlocking-social-media-for-pr/' rel='bookmark' title='Permanent Link: Unlocking Social Media for PR'>Unlocking Social Media for PR</a> <small>PR Newswire recently released an ebook, &#8220;Unlocking Social Media for...</small></li>
<li><a href='http://prinyourpajamas.com/why-media-is-ignoring-you/' rel='bookmark' title='Permanent Link: 5 Reasons the Media Is Ignoring You (And How to Get More Media Attention)'>5 Reasons the Media Is Ignoring You (And How to Get More Media Attention)</a> <small>When you&#8217;re not getting any media coverage, whose fault is...</small></li>
<li><a href='http://prinyourpajamas.com/tracking-social-media/' rel='bookmark' title='Permanent Link: Do You Know Your Reach On Social Media Or Are You Out Of Touch With Reality?'>Do You Know Your Reach On Social Media Or Are You Out Of Touch With Reality?</a> <small>Today&#8217;s guest post is from Natalie Sisson, The Suitcase Entrepreneur...</small></li>
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		<link>http://prinyourpajamas.com/unlocking-social-media-for-pr-part-2/</link>
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		<title>Unlocking Social Media for PR</title>
		<description><![CDATA[PR Newswire recently released an ebook, &#8220;Unlocking Social Media for PR,&#8221; which I highly recommend you download, read, study, and implement. Written for PR professionals who want to better understand and make the most of social media and how social media has impacted PR, it&#8217;s also useful for DIY business owners. Below, you&#8217;ll find an [...]


Related posts:<ol><li><a href='http://prinyourpajamas.com/using-social-media-to-enhance-your-next-event/' rel='bookmark' title='Permanent Link: Using Social Media to Enhance your Next Event'>Using Social Media to Enhance your Next Event</a> <small>One of the services that my PR company, Cross Border...</small></li>
<li><a href='http://prinyourpajamas.com/elements-social-media-policy/' rel='bookmark' title='Permanent Link: 10 Elements of A Social Media Policy for Your Company'>10 Elements of A Social Media Policy for Your Company</a> <small>Your business needs a social media policy. Let me illustrate...</small></li>
<li><a href='http://prinyourpajamas.com/tracking-social-media/' rel='bookmark' title='Permanent Link: Do You Know Your Reach On Social Media Or Are You Out Of Touch With Reality?'>Do You Know Your Reach On Social Media Or Are You Out Of Touch With Reality?</a> <small>Today&#8217;s guest post is from Natalie Sisson, The Suitcase Entrepreneur...</small></li>
</ol>

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		<link>http://prinyourpajamas.com/unlocking-social-media-for-pr/</link>
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		<title>The Gift of Happiness Contest</title>
		<description><![CDATA[With US Thanksgiving having just passed and Christmas around the corner, I’ve been thinking a lot about what I have to be grateful for. And when I think about all the things that I’ve been blessed to have (the best of which is my wonderful family), I feel quite happy with my life. This is [...]


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		<link>http://prinyourpajamas.com/the-gift-of-happiness-contest/</link>
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		<title>14 Ways to Get Liked on Facebook</title>
		<description><![CDATA[By now there is no doubting the power of Facebook. With over 800 million users and over 50% of those users logging onto Facebook on any given day, it is absolutely necessary for you to have a presence on this social network if you own a business. A Facebook Fan Page is, to simply put [...]


Related posts:<ol><li><a href='http://prinyourpajamas.com/pr-in-facebook-pages/' rel='bookmark' title='Permanent Link: 5 PR Opportunities in the New Facebook Pages'>5 PR Opportunities in the New Facebook Pages</a> <small>The social media world has been abuzz lately with all...</small></li>
<li><a href='http://prinyourpajamas.com/making-a-case-for-youtube/' rel='bookmark' title='Permanent Link: Making a Case for YouTube'>Making a Case for YouTube</a> <small>Chances are if you do your own PR, you already...</small></li>
<li><a href='http://prinyourpajamas.com/how-your-blog-can-get-you-more-pr/' rel='bookmark' title='Permanent Link: How Your Blog Can Get You More PR'>How Your Blog Can Get You More PR</a> <small>You’ve probably heard by now that having a blog is...</small></li>
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		<link>http://prinyourpajamas.com/14-ways-to-get-liked-on-facebook/</link>
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		<title>How Your Blog Can Get You More PR</title>
		<description><![CDATA[You’ve probably heard by now that having a blog is a great way to boost your company’s online visibility and drive traffic to your website. When you blog regularly and post about something other than what you had for lunch, you build a community of fans and followers who will happily return again and again [...]


Related posts:<ol><li><a href='http://prinyourpajamas.com/blogging-more-than-just-what-you-had-for-lunch/' rel='bookmark' title='Permanent Link: Blogging: More than just what you had for lunch'>Blogging: More than just what you had for lunch</a> <small>Marketing yourself or your organization online can be tricky. There...</small></li>
<li><a href='http://prinyourpajamas.com/five-ways-newsletters-up-your-pr-game/' rel='bookmark' title='Permanent Link: Five Ways Newsletters Up Your PR Game'>Five Ways Newsletters Up Your PR Game</a> <small>Newsletters not only help you attract new clients, but they...</small></li>
<li><a href='http://prinyourpajamas.com/pitch-writing-lessons-from-movie-blockbusters/' rel='bookmark' title='Permanent Link: Pitch Writing Lessons from Movie Blockbusters'>Pitch Writing Lessons from Movie Blockbusters</a> <small>I love to watch movies and this summer I noticed...</small></li>
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		<link>http://prinyourpajamas.com/how-your-blog-can-get-you-more-pr/</link>
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		<title>How to Write an SEO Press Release</title>
		<description><![CDATA[In these Internet fueled times, nearly everyone has to evolve. The good ol’ press release is no exception. On the web, writing a stagnant press release just doesn’t cut the mustard. Instead, the SEO press release is much more dynamic. Not only does it get the word out, it can also call to action and [...]


Related posts:<ol><li><a href='http://prinyourpajamas.com/seo-press-release-vs-regular-press-release/' rel='bookmark' title='Permanent Link: How is an SEO Press Release Different Than a Regular Press Release'>How is an SEO Press Release Different Than a Regular Press Release</a> <small>Today we have a guest post by Mickie Kennedy of...</small></li>
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		<link>http://prinyourpajamas.com/how-to-write-an-seo-press-release/</link>
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