Pitching media and influencers can be a daunting task. In this guest post, Frederik Vincx shares some handy checklists to help PR newbies and professionals alike, reach the right person, at the right time, with the best pitch possible – Elena Verlee
How many emails do you get per day?
25? 50? 100?
You’re not alone. We’re all inundated with them.
Journalists and bloggers are probably the worst off. They get hundreds of emails everyday. On average, over 50 are PR pitches. Mails from people like you and me that would like the influencers to write about something.
However, journalists may write only one story per day. Knowing these numbers, it’s clear that our pitches need to be excellent.
So how do we make sure our pitches cut through the clutter?
There’s no simple answer. There are so many things to consider before hitting the ‘send’ button.
Luckily, the team at PR CRM Prezly created handy checklists to make sure you don’t miss a thing.
There are three versions:
1. A full-blown interactive checklist that contains links to many articles about pitching.
2. A tiny cheat sheet you can print and keep close.
3. A worksheet that that you can use to write down notes during meetings about your pitch.
Before you head over there, follow along for the questions you can ask yourself when pitching:
- Shaping the story: is it original? Does it provide ample context? Is there a storyline? Is it newsworthy? Who would care?
- Writing it: Does the headline tell a story? Does the first sentence tell the entire story? Does it contain quotes that add to the story? Is it free of buzzwords? Did it get proof read? Is it clear who people can contact?
- Go the extra mile: Did you provide multimedia to enrich the story? Is it easy to share this story on social? Does it look good on mobile devices?
- Choose your targets: Who’s your audience? Where do they look for information? What does the story help these people do? Is the timing good? Are you packaging your story in the right format?
- Reach out: Will you give an exclusive? Did you introduce yourself upfront? Are you authentic? Is there a clear call to action? Is it easy to download your multimedia assets?
- Learn: can you measure the responses of the people you contact? Who was interested in the story? How have your relationships changed?
That’s a lot to take into account. These checklists will help you make sure you won’t forget a thing. Get them now.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she's also using for her own bling flip flop company.
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