PR Case Study: Getting Over Stage Fright
Filed under PR Case Study
I was recently contacted by Janet Esposito, author of the new book Getting Over Stage Fright who said:
“I wanted to share with you the great news of my first article for my book. It is a full page spread with a huge image of my book and my photo, along with a long text. It appeared in the feature section of the Litchfield County Times. Thanks so much Elena, for helping to inspire me to go after local media as a first step. I will continue to contact other newspapers and will look forward to more exposure!”
I loved the title of her book as it is what many business owners go through in their own PR efforts – Stage Fright!
We’re often afraid to get started in doing our own PR because of fear of rejection, overwhelm with how to start in the first place and general apprehension of doing something new.
In the meantime, we keep looking over at the competition who IS getting media coverage and wondering when it will be our turn to shine in the spotlight.
How did Janet do it?
“I didn’t even have to write a pitch letter for this one,” she says. “My assistant had called for information on who to contact at this paper and the editor found out about my book from that call and was immediately interested and a reporter was sent out the following week.”
Could it really be that easy?
Yes, it can be. Your local media’s mandate – newspaper, TV and radio stations – is to cover local businesses such as yours. They are looking for you, they are looking for fresh ideas and new personalities and would prefer to cover YOUR business over one that is not in their geographic scope. If you just look around you will find endless possibilities to get media coverage.
So, take a page from Janet’s story, and get over your stage fright.
If you’d like to see the great write up Janet got in her local paper, check it out here.
As always, I look forward to your comments and your experiences – how have you worked with your local media to get publicity?
Elena Verlee is a serial entrepreneur, certified professional coach and PR professional.
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And a lot more press
Hi Elena
Any book on getting over stagefright has to be worthwhile.
So many people have a fear of public speaking and some form of step by step solution would be brilliant.
I try and introduce people to public speaking in a supportive environment where they can get lots of practice without feeling under pressure.
Works for lots of people.
Keith Davis´s last blog ..Flying in formation
You’re so right Keith. I’ve had my fear for many years, and it’s by finding the right solution that works for me that I finally go through it. Now I am excited to speak and share my message with as many audiences as would have me! Thanks for your comment.