Most of the time when people think of getting PR, they think of coverage in traditional media like magazines, newspapers, TV and radio.
However, with the explosion of blogs, it’s definitely a form of media you can no longer ignore. Don’t get intimidated by consultants or agencies who pitch you on a “blogger relations campaign” in order to get pr for your small business.
Bloggers are people too, and I find them much more approachable than a reporter simply because they are not *usually* as overloaded on emails and voicemails. Newspaper reporters can field hundreds of requests a day, and your pitch can often be lost or buried if it’s not hard news.
Bloggers on the other hand, can be just as influential as a reporter and we often hear of news ‘breaking’ on the blogosphere.
How to get coverage on a blog? Pick a few favorite blogs to follow, make sure the blog targets the same audience you do, build a relationship by commenting and when the time is right, see if there is a way to be featured on that blog. Most likely the opportunity is a product review, interview, giveaway or contest or even a guest blog post or video post from you.
If you’re a mompreneur, a few Mom blogs I have been featured at lately are here. Contact these great mommy bloggers to see if there is an opportunity to help promote you.
By subscribing to Jessica Smith’s free Buzz Cooperative, companies or PR people can ask for bloggers to review their products (and vice versa where bloggers ask companies for particular products they want to review for their readers.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.
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