What Is PR

“IF I WERE DOWN TO MY LAST DOLLAR, I’D SPEND IT ON PR.”

-Bill Gates, Microsoft Founder

One of the most successful entrepreneurs in the world wouldn’t spend his last dollar on advertising or other forms of marketing. Bill Gates would spend his last dollar getting PR.

If you’re on this site, you’re an entrepreneur or small business owner. Your business hasn’t made a billion dollars or even a million dollars yet. Maybe you’re still trying to close your first sale.

And you’re wondering, What is PR?

Can it really help you build your business?

You’ve probably heard that getting PR can be expensive, too scary or too confusing to be part of your existing or start up marketing plan.

It doesn’t have to be. 

Here is a simple definition of PR:

PR builds awareness and credibility for your company, product or service – which is critical for entrepreneurs and small businesses.

Awareness is built by sharing company news or information through your key influencers (let’s say reporters and bloggers), in order to reach customers, potential employees, joint venture partners, investors and anyone else who needs to know about you.

Credibility is built when the reporter or blogger writes about you in the paper, magazine or blog because they are an objective third-party reviewing and hopefully, singing your praises.

The resulting action is that people go to your website or store to evaluate the information for themselves, and perhaps join your company, pitch you on a potential partnership, invest as a stakeholder or buy your product or service.

PR for entrepreneurs, moms and small businesses can bring thousands of dollars worth of sales from clients – if only they knew you existed! Why keep them waiting?

Find out more about how to do PR in a matter of hours and have your first media clip in just days or weeks.

Really.

(Click Here to find out how PR in Your Pajamas has helped small biz owners like you get publicity!)