A few months ago I wrote about how entrepreneurs can access HARO or Help A Reporter Out, which is a free service where you sign up and three times a day an email is sent out with 10 – 15 reporters looking for experts or “journalist sources” to interview and quote for their story. By signing up, you can proactively contact reporters and get PR for your company.
It’s a great way to learn what types of stories are being written about, magazines that may be reaching your target market that you didn’t know about, and make personal connections with reporters who may write about you and your company.
Update March 2011:
I had previously also posted a link to a Canadian “version” similar to HARO which does not seem to exist anymore.
Here is another way you can become a journalist source. PR Newswire offers a service called ProfNet where you can post a profile of yourself for journalists searching for experts to quote in their stories. You can watch a demo video and then you can register for a free profile here.
If you’ve had experience and/or success with either HARO or ProfNet, I’d love to hear about it.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she's also using for her own bling flip flop company.
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