“How Does She Do It?” is a common question we wonder when success appears so effortless for others and we’re not getting the results we want. But, it’s when we look externally for validation and confirmation that our ideas have value that self-doubt can be triggered and we fall into the trap.
So…I’d like to invite you to participate in the FREE How Does She Do It? Tele-series happening October 16th and 17th by registering here http://www.how09.com

The simplest way to describe this series is this:
It’s like Dove’s Campaign for Real Beauty but… for business.
Dove placed the spotlight on “the comparison trap” as it relates to body image and self-esteem issues that result from beauty stereotypes.
This thought-provoking interview series exposes the comparison trap as it relates to “success” stereotypes and draws attention to how our knee-jerk reaction to compare ourselves to others or to “model success” the wrong way sabotages authenticity and confidence.
The series also reveals the top five challenges that women in business online commonly face and directs the how does she do it question to these relevant topics with the intention of protecting your authenticity.
So, are you ready to join us in drawing a line in the sand?
Are you ready to break free from the cookie-cutter/copycat approach to modeling success so you can create success your way, authentically and with confidence?
I’m proud to be one of 16 successful women who are speaking up to reveal our own experiences with comparison. Our goal is to provide valuable insight, share lessons learned and inspire you to take YOUR next steps all from a caring and supportive approach that protects your authenticity.
The event is sponsored by IAWBO, the International Association of Women in Business Online and your free registration also includes a starter membership as well as contest prizes to be won!
Again, the tele-series starts October 16th at 9:00 am CST and you can listen to the interviews FREE when you register at http://www.how09.com
I’d love to get the conversation started – are you in a comparison trap? How do YOU handle it?
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.
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Hi Elena! Thanks so much for sharing this with your peeps! I can’t wait for everyone to hear the interviews. This is one of those topics that doesn’t get a lot of airtime but has such a big impact. Thank you for helping me to pull back the curtains on how the comparison trap affects us in business! ~ Gina xo
Thanks Gina, so glad to be part of it. I can’t wait to hear the amazing line-up of mentors you have on board!