It was fun catching up with Sean McCown, contributing editor of InfoWorld Magazine, one of the most respected and oldest IT magazines around which focuses on enterprise technologies and large scale applications. Having worked in technology PR for many years, Sean is the type of editor that’s a pleasure to work with…if you know your stuff!
Even if your company isn’t in technology, you’ll benefit from listening to an experienced journalist like Sean tell it like it is: “If you can’t capture my interest in the subject of your email” then you don’t have much chance of getting good PR. Find out what makes Sean “throw away a press release almost instantly” and how he encourages entrepreneurs to be authentic and give a good passionate pitch themselves since “really good PR is expensive!”
Sean McCown’s blogs can be found at:
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.
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