How to Use Holidays to Get Publicity

Year after year, the same holidays come up that the media are obligated to cover.

New Year’s, Valentines, Mother’s Day, Back to School and Christmas are just a few examples we are all familiar with that reporters and bloggers are looking for stories.

By tying your story, service or product into these times, you may have a better chance of getting some coverage.  Don’t forget about deadlines though, many magazines really are working on their Christmas issue in July!

And don’t limit yourself to the major holidays.  As an example, besides Father’s Day, coming up in June are observances such as:

• National Safety Month
• National Rose Month
• National Dairy Month
• National Business Etiquette Week (June 7 – 13)
• Men’s Health Week (June 14 – 20)

You can view a partial list of holidays and observances here

Ask yourself, “what time of the year are people talking about my area of expertise or could use my product?”

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Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.

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