Today’s guest post tackles the amount of money at stake with the upcoming shopping holiday and how you can capture more of your customers hearts this Valentine’s Day. Enjoy and xoxo – Elena
Valentine’s Day is quickly approaching and last-minute shoppers are racking their brains for the perfect gift. In fact, 54.9% of Americans celebrated Valentine’s Day in 2015 with an average spend of $142 per gift.
With such few days left until the heartfelt holiday, how can you kick promotions up a notch?
Target Last-Minute Shoppers. Nearly two-thirds of Americans don’t begin planning until a week or less before the holiday. At this point, they’re in dire straights for the perfect gift. Since 81% of consumers consult social media for advice on what to buy, you’ll want to kick your highest-performing social media channels into high gear. Offer February 14 shipping, promotion codes, free gift wrapping, and special offers to win customer love. After all, 71% of shoppers believe they will get a better deal online than in stores.
Take Digital Seriously. Even in-store purchases are heavily influenced by digital. So, if you’re operating a brick and mortar shop, you’ll need to be found where customers are looking online. In fact, 72% of young shoppers research online before purchasing in a store. Additionally, 2/3 of in-store shoppers will check prices on their phones before making a purchase.
Focus On Men. Men spent double what women spent last year, so aim your gift-hunting promotions toward them. Jewelry was the heaviest hitter at $4.8 billion, followed by dinner plans at $3.6 billion, flowers at $2.1 billion, clothing at $2 billion, and candy at $1.7 billion. But these types of gifts are just the usual suspects. If you aren’t in the business of selling “love”, get creative with your promotions. There’s always a heart to win over!
Engage The Engaged. Valentine’s Day is one of the most popular days of the year to get engaged. The weeks following the holiday are the perfect time to reach out to newly engaged couples because love-showering purchases are top-of-mind.
Remember, Valentine’s Day Isn’t Just For Couples. Couples aren’t the only ones to celebrate the annual day of love. Friends and family get together to show their appreciation for their loved ones too. What’s more, pets get a big piece of the pie. Just last year, 703 million was spent on our four-legged friends, with an average of $5.28 per gift.
Need more insights into how the whole Valentine’s Day operation works? Ahead, I’m sharing even more stats in this infographic by The Shelf.
Sabrina is the Marketing Manager for The Shelf, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. She’s also the co-creator of fashion blog, StreetScoutMe.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she's also using for her own bling flip flop company.
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