You’ve probably heard by now that having a blog is a great way to boost your company’s online visibility and drive traffic to your website. When you blog regularly and post about something other than what you had for lunch, you build a community of fans and followers who will happily return again and again to learn from you and your business.
But do you know how to leverage your blog posts to get your company more media attention?
When you don’t have anything newsworthy to say about your company, your blog may be all you need to get your business some buzz or at the very least, keep you on a journalist’s top of mind.
- Think about the last post you wrote that got a lot of attention from your network. Why did it get so much buzz? Is it because you hit the nail on the head about a problem your industry is facing? Did you write a commentary on a controversial issue that people are on the fence about? Turn that post into a pitch and send it to your media list. In a short introduction, tell the reporter why she should be interested in your post and what other information you could offer if there’s a related story they are working on. Be sure to follow up in a few days with a phone call to that reporter.
- Another way you can use that same post to get more PR is to send it out through your social networks (which I hope you do with all of your posts anyway). You never know who will see your post or pass it on to a friend who just might be a journalist looking for a new story idea.
- Conversely, you could also simply tweet your blog to a journalist. It does save you the effort of having to write a pitch, but there’s also a chance that it won’t be enough to capture the interest of a reporter. A better strategy may be to create an army of adoring journalists by regularly tweeting a reporter and engaging them in conversation while occasionally sending them links to your posts that they would find interesting.
Photo Credit: Techie Mania
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.
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