Chances are if you do your own PR, you already know that social media is an important, even essential, component of your toolbox. You probably have the usual suspects in your arsenal- Twitter, Facebook and LinkedIn- but what about YouTube? If you’re not already taking advantage of this video sharing site, these are a few reasons you should think about using it:
- YouTube gets 790 million unique viewers per month and 100 billion page views per month. That’s a huge audience that may end up viewing your videos, visiting your website and calling to hire you for your services.
- Social media is first and foremost about showing the human side of your business. When it comes to the online world, nothing is more human and personal than video.
- It’s a unique and, again, more human way to connect with journalists and introduce them to your company, new services, etc.
I’m guilty of underutilizing this channel myself, but with stats like these, the power of YouTube definitely can’t be denied.
So, how can you use YouTube as part of your ongoing PR efforts? Here are a few suggestions:
Video is a great way to introduce media and the public to your new products, services, events and partnerships. For example, the Cleveland Clinic utilized YouTube to encourage people in Northeast Ohio to get more active in its “Let’s Move It” campaign.
Seeing how satisfied your clients are with your services can be more effective than simply reading a testimonial of your great work.
Event or Launch Recap
Show your viewers footage from an event or launch you recently hosted. Include things such as clips of keynote speeches, interviews, and backstage action.
Respond to Questions
Video is an interactive way to connect with your viewers and respond to their questions and comments. It can help start a conversation and build a community for your brand.
If you don’t get a high number of views or level of engagement right away, don’t give up. Like any other social network, it takes time and high quality, thought provoking content to attract your audience. Stick with it and you may be surprised at how many amazing, positive results you get!
And if you really get frustrated and think it’s too much of a time suck, this video may change your mind. In it, my friend Lewis Howes talks to James Wedmore, a video marketing expert, about how you can use YouTube to promote your business. James shares the three most common mistakes business owners make when using online video. He also talks about the three simple steps to get more web traffic by posting videos on YouTube.
What are these three steps? Watch the video to find out.
How has YouTube helped your business? What other ways have you used YouTube in your PR campaigns? I’d love to hear about your experience – leave a comment below or send me a message through Twitter or Facebook!
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she's also using for her own bling flip flop company.
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