I caught up with Mari Smith, Facebook Marketing Expert, at her Social Media Immersion Day in San Diego, and got the chance to ask her a couple of questions sent by PR in Your Pajamas readers.
The room was busy at the time, and it was very noisy, so do read the summary of her answers below this video:
Elena: What types of businesses is Facebook marketing best for?
Mari: Good question. For many years, I’ve said there’s B2B, B2C, and what I like to call P2P or People to People. With over 1 billion on Facebook, that’s a lot of people. The type of business that benefits from Facebook marketing is one that lends itself well to engagement. And that ought to be most all businesses.
For example, take a company like Ford Motor Companies, and you have someone like Scott Monty, who’s a “brandividual” — an individual who represents the brand. Even a corporate with B2B audience could do something like that.
Right down to any mom-and-pop store, right on up to Fortune 100 companies. Facebook is where the masses are, get onto Facebook and get active.
Elena: What’s your favorite time-saving tool we can all learn from?
Mari: Number one would be a curation tool. There’s many of them out there. Flipboard is a nice mobile tool. I like one called Spundge.com or Trap.it. Those are great for surfacing good quality content.
But really the solution to the time problem is having the right team in place, delegating and having the right predictable and reliable systems. so you don’t get into that overwhelm. You really need a strong support team who’s handling the content and engagement for you.
Depending on the size of the company. I have a team who handles content. I’ve trained them on how I think, because it’s my name, my reputation, my brand, so I’m really particular about what I send out through my channels. The secret there is training, but curation absolutely can be delegated.
Watch the blog for more interviews and actionable lessons I’ve picked up from SMMW 2013!
Let me know what you think so far in the comments below. You can also reach me on Twitter or Facebook.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she's also using for her own bling flip flop company.
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