One of the best ways to keep abreast of any expertise is to populate your RSS reader with feeds from high-quality blogs.
Below, I share the 10 blogs I think would be most helpful to PR professionals or business owners who do their own PR.
I culled this list from AdAge Digital’s Power 150 blogs, a ranking of the top English-language marketing blogs. Each blog is scored depending on quality of content, as well as how frequently the posts are shared in various social networks.
Let’s get started!
Because PR work must now be part of your overall social media strategy, learn how to use social media from the top blog on the topic: Social Media Examiner. SME covers the full spectrum of social media tools and resources. Their posts are practical and immediately actionable.
Copyblogger is all about delivering quality online content — a critical element of all PR and content marketing. Each post is a model of how to create content for the web. No wonder it’s hugely popular.
Brian Solis is an author and thought leader in new media. If you want to be ahead of others in understanding how new and emerging media will change the way we do things, then read his blog regularly.
What began as a blog on search marketing now covers everything about Internet marketing and online advertising. The posts are short, evidence-based, and compelling.
If you want to learn more about tracking and analyzing your web metrics, then better go straight to the source. Avinash is the author of two books, Web Analytics 2.0 and Web Analytics: An Hour a Day. Posts include detailed tutorials with screenshots. Best of all, you can ask him questions if there’s something you don’t understand.
HubSpot, the company that offers marketing automation software, also puts out tons of high-quality content on all areas of inbound marketing: SEO, blogging, social media, lead generation, and analytics. Don’t just read this blog. Watch and learn from everything HubSpot does.
This is the highest-ranking PR blog in AdAge’s Power 150. It covers PR news, events, research, pop culture, and even jobs. A fun blog to read.
Another PR blog that ranks high in the Power 150 list, this blog covers not just PR, but also social media and marketing.
If you want to base your PR and online marketing on hard numbers, then Dan Zarella is the guy for you. He actually counts and analyzes clicks, tweets, and other actions related to social media. Want to know the best time to blog? How to get more people to click on your tweets? Read this blog.
Written by PR and marketing consultants, this blog is all about communication, social media, advertising, entrepreneurship, search engine optimization, and marketing. The posts are light reading and sometimes brutally honest. It’s good to know someone’s willing to tell it like it is.
If you want to see the complete list of AdAge’s Power 150, you can do so here.
Which blogs do you regularly follow? Which ones do you think should be included in this list, even if they didn’t make the Power 150?
Share links below! Or let me know via Twitter or Facebook.
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Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she's also using for her own bling flip flop company.
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