4 Essential Tools to Get Publicity

I believe publicity is something accessible to virtually anybody. You don’t need a big PR budget, or to hire a PR agency on retainer, or to spend massive amounts of time to get free publicity for your business.

In fact, I’ve distilled the most essential publicity tools into just four things:

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Business Baby Shower Contest

Recently, PRinYourPajamas.com was one of the media sponsors for the Business Baby Shower Contest. Below is a press release about the contest results.

Organizing your own contest, or sponsoring one, is a good way to generate publicity for your business.

Find a cause you believe in and is consistent with your business, and look for a way you can support those who are excelling in it. It doesn’t have to be expensive or take a lot of effort.

As you can see from the Business Baby Shower contest, the event is an excellent opportunity for exposure for everyone involved–from the organizers, to the sponsors, and the winners.

In the meantime, here are the results of the first ever Business Baby Shower Contest.

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Five Frequently Asked Questions About Publicity STORM

*** ANNOUNCEMENT *** We’ve added a three-pay option for Publicity STORM. However, this special payment plan is only available until today, July 6th. So if the cost has been stopping you from enrolling, we’ve now made it a non-issue for you. Check it out: http://www.PublicitySTORM.com

Publicity STORM FAQ

Since I launched Publicity STORM last week, I’ve received a flood of emails about the program and even about PR in general.

I thought I’d share them with you, just in case you have the same questions yourself.

Q1:  I’m just starting out writing my book/building my product/launching my company – do I want to get publicity now?

A:  Absolutely. If you’re writing a book or creating a program then you already have the expertise to be a journalist “source” – a person that can comment on breaking news, trends or particular topics.

In fact, these days publishers are looking for authors who can build their own platform and have a loyal following and buzz around them. They want to know you can be your own publicist.

If you’re launching a new company or product, you can test your message or your product right away in a “soft” launch before you spend lots of money on it. Test and adjust, test and adjust!

You may also attract potential partners, investors and of course, customers, by getting early publicity.

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Dealing With My Shiny Object Syndrome

As an entrepreneur, I have been struggling with the “Shiny Object Syndrome” for years.

Whenever an exciting opportunity surfaces, I feel “oooh, this is it. I want it. I’m going to go and get it.” Each “shiny object” takes a lot of my time, energy and effort to pursue, and ultimately causes a lot of trouble and chaos in my life overall.

My symptoms include:                Read more

STORM Alert!

These past few days, I’ve been showing you how publicity is all about the stories you tell.

If you have an interesting, compelling story, then journalists, bloggers and other information publishers will want to hear it and spread your message to their audiences.

After all, they need to provide all this content, 24 hours a days, seven days a week.

That means, journalists need you as much as you need them! Read more

Up Your Chances For Getting Publicity in Your Favorite Magazines

In today’s video, I share with you an easy way you can get featured in top magazines and other publications. This tip is free and only takes minutes to implement, but you do have to work it.

If you like it and would like to get my five-step S.T.O.R.M. formula for getting a flood of free publicity for your business, do join me in my free teleseminar, “How to Create Powerful Stories That Get You Free Publicity,” on Tuesday, June 29, 2010, 11 am PST (2 pm EST).

Type your name and best email address below so I know where to send your access link:

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YOU Do Have A Publicity-Worthy Story!

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As an entrepreneur, you have a big message to share with the world.

But if you’re like most small business owners I know, you doubt that anybody would be interested in YOUR story. Certainly not journalists, who are constantly looking for compelling, moving, interesting stories.

Well, you know what? You DO have a story to tell, and it isn’t boring at all! In fact, you probably have an endless array of stories that journalists, bloggers and other information publishers would love to get out to the world. Yes, I mean YOU.

And to prove it, I’m going to share with you my S.T.O.R.M. formula for coming up with–not one, not two–but a stream of publicity-worthy stories about you, your business, and your product or service.

My Publicity S.T.O.R.M teleseminar will be on June 29, 2010, Tuesday. Sign up below to get your free access:

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Do You Trust Your Intuition?

Have you ever found yourself in a situation that you knew was not right for you? Perhaps you took on a new client. Although everything on paper pointed to a great opportunity, there was something about it that didn’t feel good and eventually you parted ways with them.

Or maybe you’ve had the experience of wanting to get in touch with a friend or family member – without being quite sure why – and then later found out the timing was important for some reason. Some people have great hunches about investments. Others instinctively know which way to turn at the fork on the road.

How did they know? How did you know?                               Read more

How To Stand Out With No Marketing Budget

Quick question…what’s the best way to stand out in your market with no marketing budget?

Answer…get free publicity.

Once you figure out the system (and there is a system) to what YOUR unique stories are, and how to get those stories in the hands of media, bloggers and other key influencers who hold the key to your clients – you’ll realize there’s a TON of publicity opportunities you’ve been stepping over all these years.

What’s that costing your business? Read more

Procrastination Can Be Costly

I was in a panic this morning as I realized I had been putting off registering my son for summer camps.  Luckily there were spots still available.  (Not getting in would have cost this working mom her sanity.)

Later on, I was talking to one of my mastermind buddies when it suddenly hit me.  I’ve been talking and talking the last two weeks about all these programs I’m creating, and want to create…that I actually haven’t done anything at all.

I’ve been procrastinating on getting anything started.

Procrastination is a common human behavior, but it can be also be very costly.  Read more

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