Has public relations become stagnant and PR professionals irrelevant? Our guest blogger, Hannah Oiknine, co-founder of Babbler, thinks so. Read on to discover the challenges we’re facing today, and how we can become effective again. – Elena Verlee
The field of public relations has to evolve towards a much more holistic approach to adapt to the 21st century.
After two decades of stagnation, it is long overdue for the PR industry to experience the type of innovative disruptions that over the same period transformed the field of marketing. To understand whether technological progress will come to the rescue of public relations professionals, we must begin by analyzing the reasons behind the generalized PR transformation.
The relation between PR pros and reporters is more complicated than ever.
Here’s the reality of public relations that almost everyone in our industry is in denial about.
While the media has changed from a print mechanism to a mobile multimedia environment, PR remains stuck in the 20th century. As consumers, we want our news on demand, and in turn demand that credible journalists give it to us immediately. And we don’t just want written stories – we want video, audio, live feeds, in vivid color and HD resolution. We’d also prefer it digested into cool headlines, in 140 characters, in 6-second vines and matching quizzes. Now, journalists need all these tools of the trade and more. And how do PR pros reach them?
Phone and emails. Maybe a tweet.
Is it working? Our sources say no. Read More→