Today our guest blogger Megan Ritter talks about an often-neglected part of content marketing: making sure your content is actually consumed.
It’s time for a thought experiment: if a blog post is published on the internet and no one is there to hear it, does it really get posted? And does that post affect PageRank? Having a regularly updated blog is great, but it does you no good if no one’s reading it. Content marketing is more than just creating heaps of blog posts, tweets, and Facebook statuses.
No, you have to do marketing too! Specifically, you have to push your content. Especially now, in the age of declining organic reach, Content Marketing is as much knowing how to promote as it is having something to promote. And everyone is doing it.
Which brings us to the second problem: people already have a lot to read. No matter how you cut it, you’re going to be competing for valuable attention with someone’s grandma, with their college roommate’s new baby, with their own engagement announcements. Every day, millions of articles, photos, and other bits of media are shared on Facebook, posted to Instagrams, tweeted, reblogged, published… It’s a complicated world out there. Read More→