It’s good to learn from other people’s mistakes — so we don’t end up making them ourselves! In today’s guest post, Rachel Hyun Kim writes about 2012′s worst social media failures, and what we can learn from them. Take notes!
Social media is a constantly evolving process, with no formula set for a perfect campaign. While cheap, far-reaching, and sharable, social media is not without its potential downfalls. Unfortunately, many individuals and companies are learning this the hard way. Take a tip from the following failures, and make sure that your company learns from the mistakes of the following examples:
We’ve written quite a bit in this blog about the importance of 
There are undoubtedly a number of marketing methods that your business is NOT using at the moment to improve your visibility with potential customers. Unfortunately, too many businesses feel that if they have a website, they have done enough to make themselves visible. The truth is, today’s businesses need to make use of many methods in order to make it easy for their customers to connect with them.
Lady Gaga is a celebrity phenomenon. She rose to stardom on the wings of social media and has achieved so much in little time compared to her predecessors. Consider this:
Today we have a guest post from Karen Southall Watts, who tells us to be courageous and ask ourselves the toughest questions about our business. Doing so may not be pleasant but, trust me, you’ll be glad you did.
Our biggest challenge in PR is getting our stories published in the news. But to get in the news, we must first be “newsworthy.”
This guest post is by Mickie Kennedy, the founder of 
Even though the public relations industry is changing fast, some things never change.
And more 
