In the last few weeks, more and more of you are asking where to post your press releases. Although I have a post on 60+ Free Press Release Distribution Sites, free sites simply do not have the distribution reach of a paid newswire service.
It’s no secret that the right media coverage has the power to sell your company’s image, reputation, brand, or product to a mass audience of potential customers in one single story. But with so many companies and so many stories, the challenge for small to mid-sized businesses is to simply get your company noticed.
Yes, you can pitch the media individually. However, one of the most effective ways to gain visibility with your public relations program is to include news release distribution.
So if you have big news or reached a major milestone in your business that would benefit from media coverage, PR in Your Pajamas has teamed up with PR Newswire to offer you a 12-month membership at no charge.
As well, save with PR Newswire by taking advantage of more than $2,000 in free and discounted services!
Visit the PR Toolkit for some great educational resources and special offers to get you going in the right direction in promoting your products, services, Web site and business.
In the next few weeks I’m going to write about topics such as:
- Why use a wire service
- When you SHOULD write a press release
- A comparison of paid wire services so you can make a decision that’s right for your business.
- I’ll also give you case studies of results and what you can expect from writing a press release and sending it out on a newswire.
If you have other topics you would like covered, feel free to leave me a comment.
For those of you emailing me that needed to use a wire service, NOW:
Click here to get started!
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she's also using for her own bling flip flop company.
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