The social media world has been abuzz lately with all the new changes in Facebook pages. Actually, these changes are still optional, but many users have upgraded their pages and have been posting tons of articles and videos about what’s new.
I myself am one of the early adopters and I must say — I love the new Facebook pages!
The number one reason is because the changes make it easier than ever for us to use our company or product Facebook page to get more exposure and PR.
Not sure what I mean?
Here are five ways you can use the new features of your Facebook page to get more publicity:
1. Interact as your page
One of the biggest changes is you can now interact around Facebook as your page. This means, you can like other pages as your page and post on their wall as your page.
By interacting in other pages (this feature does not work on personal profiles, by the way), you’ll get more exposure for your page. You no longer have to use your personal profile to like other pages, or to post comments on their walls.
2. Page admin identity revealed
Previously, the identity of page administrators was not revealed. So, unless your page name IS your personal name, people on your page won’t know you’re the one they’re interacting with. That’s why for a while now I have chosen to use my photo instead of my logo on my page. Why? People talk to people, not logos.
Now you can choose to display the page owner on the left of your page. This will be linked to the page owner’s personal Facebook profile, giving a human face behind your company, brand or product.
3. Row of photos on top of your page
Similar to your personal profile, your page can now have a row of photos on top. This can be useful for showcasing your products and enhancing your branding. Get creative with how you use this space!
4. Featured favorite pages
You can also choose to feature up to five pages that you’ve liked as your page. You can maximize this if you have one main company page and separate pages for each division, or if you have a separate page for each of your products.
You can also use this to feature other people’s pages you’ve liked. Spread the word about them, and they just might return the favor. Or you could feature pages of your clients, customers and partners.
5. Notifications of posts and comments on your page
You will now receive an email every time somebody posts on your page wall. This gives you the opportunity to respond to your audience quickly, and improves your interactions with the ones who like your page.
These are so far the PR opportunities I see in the recent changes to Facebook changes.
If you haven’t upgraded your page yet, now’s a good time to explore the benefits of doing so. (But be forewarned: once you upgrade, you can’t turn back.)
If you have upgraded to the new Facebook page, how do you find it? Do you like the changes? How do you plan to make the most of the new PR opportunities you now have?
Share your thoughts in the comments below, or send them to me on Twitter or the PR in Your Pajamas Facebook page.
Image from Crestock Royalty Free Images
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies.
Did you enjoy this post? Subscribe now and get new posts either via RSS feed or your email. Please click on the RSS button below or type your primary email address below and click "Subscribe."
And more 
[...] This post was mentioned on Twitter by Tor Löwkrantz, Jasper Hein Nordling and Parker Trewin, Charlotte Björk. Charlotte Björk said: RT @TorLowkrantz: 5 PR Opportunities in the New Facebook Pages http://bit.ly/i4Ac7O [...]
Hi Elena — great points. I like the PR angle. I’m pretty sure that admins are still hidden from users. The display in the right hand corner shows up if you are an admin of that page. Cheers!
Hi Hannah – check this out and see if it works for you
1. Click on “Edit Page”
2. On the left sidebar, click on “Featured”
3. Under “Page Owners,” click on the button, “Add Featured Page Owners.”
4. Choose which page owners you want to be displayed. Click on the “Save” button.
Now the page owner’s personal profile picture will appear on the left sidebar under the label “Page Owners”.
[...] 5 PR Opportunities in the New Facebook Pages (prinyourpajamas.com) [...]
Thanks for the tips. Always keen to learn more. I definitely like the look of the new pages and we’re giving it a whirl. Will see how keen our administrators are about being a real person! You’re dead right people prefer to engage with a name not an organization. Look how AAMI is building its profile with ‘Jason ‘ and Bunnings with its real people ads.
It’s really nice and helpful piece of information.I’m glad that you shared this helpful into with us.please keep us informed like this.Thanks for sharing.
Keep up the good work:)
Online delivery of cakes mumbai
Hi Elena,
I appreciate you taking a positive angle with the new facebook pages. For the consumer pages I work on, the new layout has posed some problems when it comes to hosting contests and really interacting with fans, as posts are no longer in date order. Hopefully this is something that will be corrected in the near future. In the meantime, it’s nice to see there are many good aspects to the new pages as well. Thanks!
@Elena Thanks for breaking down Facebook’s new features for publicity purposes!
@Jennifer Good point. Adding an option to view posts reverse-chronologically would be a great feature. However, as posts around contests generally generate a great reaction from consumers, I would guess that contest related posts will surface higher under the new format as well. Beyond that, you could keep a clean log of communication with your fans around a contest by setting up dedicated discussions in the Discussion Boards app, or post updates in the Notes section.
Are you coming across any other problems with Facebook’s new Pages when it comes to contests? I’d be curious to hear your input as Strutta is continually tweaking its contest platform to bridge any gaps between Facebook and brands.
Ben Pickering
CEO
strutta.com
Thanks for stopping by and letting us know more about contests Ben. Strutta sounds like a good platform to look at for PR pros and marketing agencies running online contests for their clients.
Elena:
I am planning on creating a Fan Page for my blog. These ideas are very helpful.
Thanks,
Rob
Glad it helps you Rob and thanks for stopping by!
Wow, thanks for the great tips! The new features, of which I was largely unaware, do make it much easier. I especially like that I get notified of posts/comments on page walls – makes it tons easier to go back in and interact these folks.
Glad it could help you Patricia! yes, I especially like knowing who and when my community posts!
[...] is absolutely necessary for you to have a presence on this social network if you own a business. A Facebook Fan Page is, to simply put it, your business’ website in Facebook [...]
I all the time used to study article in news papers but now as I am a user of internet so from now I am using net for articles, thanks to web.
You could definitely see your skills in the article you write.
The world hopes for even more passionate writers like
you who are not afraid to mention how they believe.
All the time follow your heart.