Now I also work in communications often, and what she’s alluding to, especially in the 3rd tip, is that journos are under the gun constantly to produce –but produce a certain “type” of story. So, yes, they will be gruff and may be even nasty if they think yours doesn’t fit.

So the best prescription is to “hand it to them on a plate”. Ensure that they can write the story easily, that it has a good (and clear) angle (have a couple in mind, in case the first one has already been done), and that all the requirements are set up for them, i.e. pictures, contacts, information confirmation numbers, etc. Since journos are always in a hurry, the most important thing you can do is relieve their problem — the more they have to work for it, the less likely you’ll get a hearing.

Good luck to all
Tony Wanless

When dealing with reporters, treat them as you would treat your very best customers. You want to make it easy for them to appreciate why your story is timely, newsworthy, relevant, interesting, local and a perfect fit for their readers, listeners, or viewers. By attending to those needs first, your own interests will be served. Pay attention to the media outlets that are important to your message, and you’ll be on the right path to earning the attention you seek!